Convergence Corner Archives - Print & Promo Marketing

Convergence Corner: Staying Cool With Print and Promo

Maxim Advertising Inc., a distributor based in Newton, IA, made the bold decision to go beyond its core business of promotional products and begin selling print solutions too – a move precipitated by a request from one of its largest clients

Executive Print & Promo has a long history in print. The St. Louis, Missouri-based distributor has been in the print world for nearly 60 years, and added promo a little more than halfway into its history. In that time, its staff, like Stacey Wilks, who serves as the lead of customer relations, has excelled at…

SmartSource account executive Jake Epstein Epstein has been creating promos and campaigns that blend signage, print products, plastic cards, and promotional hard goods for the tourism, hospitality, and gaming industries.

The idea of offering a client a one-stop shop is pretty appealing. Especially in the age of kitting, customers want to place a single order for their print products, their apparel, and their promo products. The easier you can make the process for them, the more likely they are to repeat business and tell their…

Convergence Corner: Logan Altman on Creating a Campaign to Honor ‘Healthcare Heroes’

Logan Altman remembers one particular promotion that helped celebrate the health care heroes of Kaiser Permanente in San Diego.

When Scott Thurman, CEO of International Printing Solutions, San Diego, CA, realized that his print customers were also getting promo, he realized he was leaving money on the table.

It’s interesting how businesses start out — and even diversify — sometimes. Often, it’s just out of necessity. Russ Truluck, CEO of Inform Systems Data Documents Inc., Arden, North Carolina, remembers when he first added promotional products to his product line. A print customer didn’t have the items they needed for a trade show. After…

Convergence Corner: How One Distributor Turned a Sourcing Problem Into a Solution

There will almost always be hiccups in promos. Heidi Weber, marketing executive and owner at GF Advertising knows this. What started as a problem, with cardboard for a branded kit out of stock with no delivery date in sight, ended with a promotional campaign that looked even better than she originally envisioned.

Convergence Corner: How One Distributor Turned a Branded Kit Into a Delicious Outdoor Experience

Jeff Cowens, owner of Amplify, Memphis, Tennessee, not only used the power of the s’more with a branded Solo Stove as an appreciation gift, he combined the promo side with the print side by putting the whole kit in a custom-printed box.