Convergence Corner Archives - Print & Promo Marketing

Convergence Corner: How Tactive Blends Print & Promo, Digital & Physical, for Modern Solutions

Courtney Bills, CEO of Tactive, discusses her company’s recent acquisition and how print and promotional products work together to create “multisensory marketing for a digital world.”

Gabi Gebauer-Lewis of Pullman, WA, distributor College Hill details her company’s journey from selling T-shirts to college students to becoming a full-service one-stop shop for promo and print customers.

Steven Flaughers, owner of Proforma 3rd Degree, discusses his history in print and promo, asking the right questions and finding the right opportunities in unexpected places.

Spencer Coleman’s Utah company started in the signage/print market but branched out to offer promo products too, a lucrative move accomplished through franchising.

Maxim Advertising Inc., a distributor based in Newton, IA, made the bold decision to go beyond its core business of promotional products and begin selling print solutions too – a move precipitated by a request from one of its largest clients

Executive Print & Promo has a long history in print. The St. Louis, Missouri-based distributor has been in the print world for nearly 60 years, and added promo a little more than halfway into its history. In that time, its staff, like Stacey Wilks, who serves as the lead of customer relations, has excelled at…

SmartSource account executive Jake Epstein Epstein has been creating promos and campaigns that blend signage, print products, plastic cards, and promotional hard goods for the tourism, hospitality, and gaming industries.

The idea of offering a client a one-stop shop is pretty appealing. Especially in the age of kitting, customers want to place a single order for their print products, their apparel, and their promo products. The easier you can make the process for them, the more likely they are to repeat business and tell their…

Convergence Corner: Logan Altman on Creating a Campaign to Honor ‘Healthcare Heroes’

Logan Altman remembers one particular promotion that helped celebrate the health care heroes of Kaiser Permanente in San Diego.