Convergence Corner Archives - Print & Promo Marketing

Convergence Corner: Ikey Bensimhon Provides Print & Promo to Big-Name Customers

The CEO of Merch.com traces his career from Wall Street to making tote bags, to now leading a full-service print and promo distributorship with a client list made up of household names.

The vice president of sales for BrandCo Marketing delves into that and much more when it comes to having success in the worlds of branded merch and printing.

Enrique Perez, president of Hitex Marketing Group, recalls how a tough challenge yielded one of its most innovative promotions.

Oliver Kimberley, general manager of Quad’s managed services division, gives a behind-the-scenes look at the multibillion-dollar marketing firm’s new branded merchandise division, and where he sees the industry heading.

With a PhD in chemistry and a past working for Coca-Cola, Downing relies on the scientific method to troubleshoot problems and drive an eco-friendly approach at her Big Frog Custom T-Shirts franchise.

Courtney Bills, CEO of Tactive, discusses her company’s recent acquisition and how print and promotional products work together to create “multisensory marketing for a digital world.”

Gabi Gebauer-Lewis of Pullman, WA, distributor College Hill details her company’s journey from selling T-shirts to college students to becoming a full-service one-stop shop for promo and print customers.

Steven Flaughers, owner of Proforma 3rd Degree, discusses his history in print and promo, asking the right questions and finding the right opportunities in unexpected places.

Spencer Coleman’s Utah company started in the signage/print market but branched out to offer promo products too, a lucrative move accomplished through franchising.