How One Distributor’s Small-Business Promo Campaign Used Multiple Products and Channels to Engage Audiences

Small businesses are the lifeblood of the community. Today, when all it takes to buy online is a click of a button, it can be easy to forget about the mom-and-pop businesses around the corner. But Sarah Barr, owner of Konhaus Print & Marketing, Camp Hill, Pa., turned a way to showcase local businesses into a fun game, and even managed to do some self-promotion in the process…

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Kanye’s 2020 Presidential Merchandise Is Expensive, Possibly Plagiarized and a Lesson for Future Candidates

It’s hard to take Kanye West’s presidential run as seriously as he seems to. He’s not even on the ballot in some states, and this always seemed like more of a branding opportunity than an actual attempt to land in the Oval Office. But, of course, Kanye still dropped official campaign merchandise. And, on brand for Kanye, it’s much more streetwear drop than traditional campaign merch…

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Canada Plans National Single-Use Plastic Ban by 2021, Trade Groups Claim USMCA Foul

The Canadian government recently unveiled its plan to ban single-use plastics on a national level. The legislation, which includes a ban on single-use grocery checkout bags, straws, stir sticks, six-pack rings, plastic cutlery and food takeout containers from “hard-to-recycle plastics,” is set to go into effect by the end of 2021, Environmental Minister Jonathan Wilkinson said…

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