The firm says it’s making the strategic move as the print and promo product worlds increasingly intertwine.
Read MorePromoPlacement Expands Recruitment Services to the Print Sector
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PRINTING United Expo 2024: 3 Apparel Trends from the Show Floor
Sure, PRINTING United Expo has a massive amount of space dedicated to screen printing, direct-to-garment and direct-to-film printing, but there’s also ample acreage for apparel at the Sept. 10-12, 2024 trade show – considered the most comprehensive event for the printing industry in the world. Indeed, distributors and decorators have been roaming the show talking…
Read MoreWant More Sales? Cross-Sell This!
Who is the easiest company to sell to? The one that is already a customer. This is why cross-selling and upselling are so important. When you are already selling into an account, it makes sense to maximize your share of that customer’s business. For instance, if you’re selling prime labels, it’s a no-brainer to offer…
Read MorePRINTING UNITED EXPO 2024: Maintaining Margins With Print-On-Demand
We live in a society where we can get everything within a few clicks. We expect things fast because we’ve grown accustomed to everything being fast. A combination of technological advancements in print, allowing for decorating much more than just apparel, as well as technological advancements in society creating an internet age where anyone can…
Read MoreHelp Your Clients Maximize the ROI from their Holiday Gift Program. In Just 5 Minutes!
Every year, businesses pour substantial resources into holiday gift programs, investing anywhere from hundreds to hundreds of thousands of dollars. Yet, without proper planning, many find themselves scrambling at the last minute, grabbing uninspired gifts from big-box stores or ordering online without much thought. The result? A return on investment (ROI) that falls far…
Read MoreDecorating Roundup: Epson Introduces UV Flatbed Desktop Printer
Epson’s new desktop UV printer, Roland DGA technology is allowing for onsite apparel personalization at the US Open, and Counselor Top 40 supplier PCNA now offers a full-color wrap print for drinkware.
Read MoreCulture vs. Strategy?
“Culture eats strategy for breakfast” is an often-used phrase to describe an essential element of organizational success. Here’s my take: You need both. Without a comprehensive, well thought out strategy, businesses tend to operate in a state of constant randomness. And while short term success may be found in reacting to opportunities and circumstances as…
Read MoreWhy Digital Heat Transfer For the Promo and Industrial Spaces is Such a ‘Game Changer’
Recently, we had the opportunity to speak with Mark Pomerantz, sales and marketing director of Xeikon North America, about Xeikon’s upcoming presence at PRINTING United Expo, as well as digital embellishments and the rising demand for brand protection and security, and why paper-based flexible packaging is exciting. During that discussion, we also explore why digital…
Read MoreStanley Tumbler Lead Lawsuit Should Proceed, Consumers Argue
Plaintiffs in the case have asked a federal judge to deny a motion for dismissal of the class action lawsuit that was recently filed by the drinkware brand’s parent company, Pacific Market International.
Read MoreThe Campaign: Behind the Scenes of a $2 Million Order
In the newest installment of The Campaign case study series, ASI’s Salesperson of the Year shares how she overcame logistical hurdles to provide nearly $2 million in merch for Veterans Day promotions.
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