After watching a few clips of Street League Skateboarding, I noticed how marquee sponsors used their logo as actual skateable objects on the course, rather than just signage. It’s a valuable lesson in branding integration and building an experience for the end-user.
Read MoreCollection: Headlines Moreover Collection
Industrial Labels: The Profitable Product Category You Might Not Know
In our previous post, we looked at reasons for distributors to sell industrial labels. Unlike many other products, industrial labels are highly repeatable. They offer recurring revenue (“print annuities”), they are sticky, and more. But what exactly are industrial labels? How do they differ from prime labels that most distributors are familiar with? Industrial labels…
Read MoreDelta Apparel Receives Unsolicited Offer to Sell Salt Life Brand
Delta Apparel, Duluth, GA, has reportedly received an “unsolicited offer” to purchase its Salt Life business unit. According to a press release, Delta’s board of directors has engaged with a financial advisor to explore possibilities for the sale. “Our Board of Directors and management team are committed to maximizing value for Delta Apparel shareholders, and…
Read MoreBAMKO Hires Brad White as Vice President of Business Development
BAMKO, Los Angeles, has announced the hiring of Brad White as its vice president of business development. White comes to BAMKO having served most recently as the senior vice president at Gander Group and the director of promotional marketing at Taylor Communications before that.
Read MorePDF Print Communications Acquires Quick Tech Graphics LLC
PDF Print Communications, Signal Hill, CA, announced that it has acquired the assets of Quick Tech Business Forms Inc., Springboro, Ohio, known in the industry as Quick Tech Graphics LLC. “The acquisition expands our reach in the Northeast market, and expands our product line with additional long run roll-to-roll and roll-to-sheet capabilities,” said PDF Print…
Read MoreThe Van Gogh Museum Hosted a Pokemon Promo (And Things Got Violent)
A promotion at the Van Gogh museum turned into a violent Black Friday scene as customers fought over special edition promotional prints the museum made with Pokemon.
Read MoreBarker Specialty Announces New Look
Barker Specialty, Cheshire, CT, announced the reveal of its new brand identity, which the company says “embodies Barker Specialty’s cutting-edge and contemporary position as a leader in the world of branded merchandise, company web stores, and proprietary marketing strategies.” The choice was made to maintain similar color schemes, secondary design elements, and the company name…
Read MoreHow Santa Cruz Skateboards Merged Print, Promo, and Apparel for a Collector-Ready Line of Skateboards
Pokemon trading card collectors are always on the hunt for rare variants, like holographic Pokemon cards or other special-edition cards. Skateboard collectors like having rare, one-off or limited-edition decks, too, as they serve as something like a time capsule or special piece of art that can’t be found again. Santa Cruz Skateboards merged the two…
Read MoreCrayola Goes Beyond Clothes for Colorful Kohl’s Co-Brand
When it comes to color and creativity, there aren’t many brands that come to mind more quickly than Crayola. After partnering with Vans for a customizable line of sneakers, Crayola is partnering with Kohl’s for an exclusive co-branded apparel line for kids, which rolls out next week.
Read MoreProforma Welcomes Mike Dobozy as Chief Technology Officer and Promotes Brian Carothers to Chief Information Officer
Proforma, Clevelad, announced Mike Dobozy as its new chief technology officer and promoted Brian Carothers to chief information officer, effective immediately. Dobozy, formerly with Red Hat Software as principal architect, is a world-class thought leader in automation, machine learning, and artificial intelligence. He has served as the Team Lead on Fortune 25 client projects, and…
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