While many people are still trying to figure out exactly how cryptocurrencies and NFT’s work, the debate about the usefulness and ethics of AI technology is ongoing. From a promo perspective, there are, theoretically, plenty of uses for AI in terms of art and content creation, but there aren’t many case studies in that realm…
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Wilmer, a Navitor Inc. company, has reached an agreement to acquire certain assets of Printco Incorporated. Headquartered in Omro, WI, Printco is a wholesale trade printer known for medical prescription forms, business forms, envelopes, mailers, and other printed materials. “We’re excited to welcome Printco’s many loyal distributors to the Wilmer family,” says Joel Wynne, sales…
Read MoreSonic, allegedly America’s favorite drive-in restaurant, is prepping fans for summer with a full line of vacation-ready promos. The whole thing is ostensibly a tie-in with a new menu item — the Strawberry Shortcake Snowball Slush Float — but really, it seems more like any other merchandise drop that restaurants have been using as seasonal…
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Ennis Inc., Midlothian, Texas, announced its acquisition of the real estate and operating assets of Stylecraft Printing Company in Canton, Michigan. Stylecraft is a trade-only printer since 1967, specializing in business forms, integrated products, and commercial printing. “We are thrilled to bring Stylecraft and its experienced employees into the Ennis family of companies,” said Keith…
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Gear up for something major. Sportsman Cap & Bag, Lenexa, KS, has paired up with Imperial Headwear, the go-to headwear brand for golf enthusiasts worldwide. Known for its quality, craftsmanship, and innovation, Imperial has been a major player in the headwear industry for over a century. This partnership with Imperial brings 20 new styles to…
Read MoreThe dawn of the music video changed the way musicians marketed themselves. “Video Killed the Radio Star” references aside, it was a revolution in culture. In the years that followed, the internet provided even more opportunities for people to market themselves, their brands, and their products through video. Soon enough, we all had high-definition cameras…
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Following their recent announcement of a new global website and the merging of its North America and European Operations, Goldstar announces three key promotions to the North American sales and global marketing teams. Charles Duggan named vice president of sales, North America The promotion of Charles Duggan to vice president of sales, North America, will…
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iPROMOTEu has announced updates to their executive and management teams with the promotion of Joe Hoffmann to senior vice president of operations, Dave Kneram to senior vice president of software engineering, Emily Codner to director of affiliate services, and Mike Segal to director of accounts receivable. Hoffmann joined iPROMOTEu in January 2021 as vice president…
Read MoreHow creative have you been lately with your direct mail? My favorite way to grab attention is with embellishments. This is a great option for making direct mail stand out like no other marketing channel can. Why do I love them? Well, to start, they engage the sense of touch, which is very powerful. I…
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There’s something to be said about a water bottle, mug, or tumbler that sees daily use. The term “emotional support water bottle” was coined some time in the last few years, and for good reason. Drinkware helps people get through their days, whether it’s keeping them hydrated or storing their favorite caffeinated beverage. Promotional products…
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