Remember when Patagonia decided to put a pause on all direct embroidery on its products due to sustainability concerns? In April 2021, it felt co-branding garments would lead to forgotten items, a shortened lifespan, and ultimately textile waste. However, the company has recently decided to change course on this decision after finding a more responsible…
Read MoreIn today’s world, it’s not enough to just sell your client a product and move on. Instead, distributors must be more than that: advocate, guide, adviser, etc. Distributors are doing more than selling these days — they are offering a service.
Read MoreTechnology is always developing. One of the biggest innovations in recent years is the continued ease of paying for things electronically. First the credit card, then PayPal, leading to smartphone payments and instant transfers on apps like Venmo. Because of this, it’s logical to think the demand for security print products, such as checks, would…
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Longevity is a primary concern for promotional products buyers. Not only are they thinking about the environmental friendliness of a product — things like reusable drinkware and eco-friendly apparel are in high demand — they also want their logo to live on as much as possible. The way to do that is to give end-users…
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Millennials waxed nostalgic about the modest Dunkaroos. A snack time favorite that disappeared for years until, suddenly, they were back. And boy are they ever back, now embracing the modern world with an appetite for branded products like fully customized sneakers that you can only get on certain online platforms. The hand-painted Reebok sneakers (called…
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With the return of the NCAA Tournament, Pizza Hut is also bringing back a beloved promotional item that fans haven’t seen since the 1990s: mini basketball and special pizza boxes that transform into a basketball hoop.
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What started with a few SVB-branded items on sale on eBay has now grown to include just about any product with the bank’s logo, including a Patagonia vest that’s listed for $1,000.
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The true grit of a New Yorker can’t be outdone. Just ask Judith B. Friedman. With a freshly minted English degree, she used her flair for words to churn out snappy ad copy for several major players on Madison Avenue before finding a home in the TV ad spot buying crowd. Back then, the scene…
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Wise announced the promotion of Christie Reynolds to the role of customer service manager in the Anderson, SC, label plant. With nearly 30 years of experience in the printing industry and more than 20 years at Wise, Reynolds brings a wealth of knowledge and expertise to her new role.
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When Tesla hosted its “Cyber Rodeo” event to commemorate the company’s new Austin headquarters, we reported that there were Tesla-branded branding irons available to attendees because, at this point, why not? They were exclusive to the Austin event, but Tesla recently put them up on the company’s store.
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