Imagine quitting your job and risking it all to raise money, build a business plan on the fly, and create a company you believe can make a difference in people’s lives. Sound crazy? Well, that’s exactly what the bold entrepreneur Calloway Cook did when he founded Illuminate Labs. The founder and active president of this…
Read MoreLast year it was a bowling alley. This year it’s a golf course. Michelob Ultra’s star-studded Super Bowl commercial is once again getting a full line of corresponding merchandise, including apparel and golf equipment.
Read MoreRed Bull has become one of the biggest names in auto racing, having captured this year’s Constructor’s Championship under two-time world champion driver Max Verstappen. It’s a good time to be a fan of Red Bull Racing, and the team is letting fans have a big part in the design of the car next year…
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Ask the Accountant… Question: I want to keep notes in QuickBooks Premier. How do I do that? Answer: For Customers, you can go to Customers > Customer Center. Highlight a customer, and you will see the transactions related to that customer – estimate, sales order, invoice. Click on one of these, and there will be…
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AAA Innovations, Norwood, New Jersey, announced that Debra Amato has joined the team as a regional sales manager. In her new role, Amato is responsible for sales revenue in North Carolina; Washington, D.C.; Maryland; Virginia; and Michigan. Amato joins the team from Brooklyn, New York, and brings with her…
Read MoreAs a content-focused digital marketing agency, we’re always interested in tools that can help us produce better work more efficiently. So, when ChatGPT came out last November, we started experimenting with the app right away. AI writing tools have been around for a while. We find they can be useful in writing short-form content for…
Read MoreThe Virginia House of Delegates held a hearing yesterday on a bill that would prohibit government agencies from purchasing branded products. In its summary, House Bill 1913, otherwise known as the Virginia Public Procurement Act proposed by Del. Amanda Batten, says: prohibited contracts; agency-branded marketing materials. Prohibits state agencies from entering into any contract for…
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Koozie Group announced that 77% of its product assortment — a total of 1,944 items — has earned the organization’s Keep It. Give It. (KG) Factor designation, which identifies products whose designs lessen environmental impact through longevity. The comp[any’s goal was to reach the 50% mark by 2024.
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Deborah Gaspar, vice president of marketing for NC Custom, Hicksville, New York, has been elected a trustee of the Specialty Advertising Association of Greater New York (SAAGNY) Foundation Board. In this role, she will aid the foundation’s mission to connect with and support the local tri-state communities through charitable…
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Despite the almost-rhyme, SPAM isn’t known for being a glamorous product. That said, it’s working with two food and travel influencers on a line of branded apparel and accessories.
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