Understanding and Capitalizing on Rising Demand for Gender-Neutral Apparel

If you’ve been paying attention to apparel trends, you’ve likely noticed that a lot of fashionable brands are offering gender-neutral pieces. A high-profile example is Nike, which only created one set of “Medal Ceremony” apparel for Olympic athletes, rather than one for male athletes and one for female athletes. On a smaller scale, gender-neutral apparel…

Read More

Why Collectible – and Tradeable – Pins Are So Coveted

There is more to pins than just promo power, experts say: They have identities. “People keep pins longer; they generate more good will,” says Tom Farrell, director of marketing for EMT (asi/52263). “They have more meaning.” Over a long career serving as a postman and a fireman, Farrell’s father collected pins he received as awards…

Read More

What is Graphic Media Management?

I get a lot of questions about my degree, Graphic Media Management. People seem to assume more often than not that I mean graphic design, and I can’t blame them. I don’t think the title tells you what I am studying. Graphic Media Management is a print management degree. I get to learn all about…

Read More
Uncategorized