Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age.
Read More5 Direct Mail Marketing Predictions for 2025
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Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration
The paint brand selected nine colors to make a design lookbook. Print and promo pros can use the palette to help craft colorful solutions for clients.
Read MoreInnovating the Printing & Promo Industry: A New Era of Collaboration
On this episode of the Impressions Xchange podcast, Apparelist’s Content Director Cassie Green speaks with Dave Leskusky, president of PRINTING United Alliance, and Tim Andrews, president and CEO of ASI, recorded live at this year’s PRINTING United Expo.
Read MoreElection 2024: Harris Dramatically Outspending Trump on Print & Promo
Since officially taking over Biden’s campaign, the vice president has spent far more on print and promo than the former president has during his entire campaign.
Read MoreSatirical Publication The Onion’s Triumphant Return to Print
Arguably one of the most famous satirical publications, The Onion, has made a triumphant return to its roots, returning to publishing a monthly printed newspaper years after it was taken to an online-only format.
Read MoreHow Promo Pop-Ups Appeal to Gen Z’s Chaotic Fashion
The generation’s eclectic and nonuniform style can be taken advantage of in a push toward personalization.
Read MoreASI Power Summit 2024: What’s the Future of S&S Activewear & alphabroder?
S&S CEO Frank Myers sat for a Q&A that focused on the massive acquisition involving two of the industry’s largest suppliers.
Read MoreIndustry Veteran Launches Executive Recruiting Service for Promo
Glen Hersh, formerly of Admints & Zagabor and Counselor Top 40 supplier Hit Promotional Products, will now lead recruitment of promo executives at Klein Hersh, a headhunter firm outside Philadelphia.
Read MoreArtificial Intelligence: Poised to Impact Package Printers
While advancements in digital printing and automation have moved the packaging industry in the right direction, artificial intelligence (AI) is emerging as the next key driver of efficient label and packaging production.
Read MoreHow to Sell to the Younger Buyer
Gang, don’t sell to the younger crowd. Earn their trust and they will buy from you.
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