The Bueller Principle: Why Moving Too Fast Harms Your Clients and Your Business

We often move throughout our day with neither thought nor purpose. Sadly, this same whirlybird approach is applied to the work presented to clients on a far-too-regular basis—especially as it relates to promotional products. If you want to stand out from the product pushers and grow your business, it’s time to not just work with thought and purpose, but to share that with your clients…

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Why SEO Is So Important for Promo Distributors

Seventy-five percent of people never scroll past the first page of search engines. This also applies to buyers of promotional products, many of whom use Google and other search engines to find a vendor. This means that if you want to be in the game, you must appear on page 1 for the right search terms. If you don’t, you are literally invisible to your ideal clients…

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Stranger Danger

“Stranger danger” is a warning that all people you don’t personally know (strangers) can potentially be dangerous. There are lots of strangers giving advice these days. On social media, on YouTube, in your emails and more. Lots of free advice. But who are these folks, and should you follow their advice? My strong suggestion is…

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Past and Future: 7 Promo Lessons From a Departing Industry Veteran

I’ve spent one third of my life dedicated to the promo industry, and I’ve had the absolute pleasure to work with so many phenomenal people and share so many amazing memories along the way. Throughout the years, I’ve learned countless things about myself, my business and life in general, and I thought it’d be great to share some of those…

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