You’re a professional curator. That’s a surprise to some of you, but that’s what you are. Every day, you sort, sift and select specific products from thousands of options in our industry and then assemble them into collections to present to a client. This is why it’s somewhat baffling that as an industry of professional curators, we’ve never tried to codify the craft of curation…
Read MoreCollection: Newsletter Blogs
Scarcity or Abundance Mindset
Our mindset is critically important to our success in life because thoughts become things. Steven Covey, in his best-selling book The Seven Habits of Highly Successful People, introduced us to the “abundance mindset.” An abundance mindset is when a person believes that our world is full of plenty of opportunities for all people to be…
Read More12-Week Year Mindset With Brian Moran
The 12 Week Year is all about creating a 12 week execution cycle so that you can take back control of your day, increase your income, balance the priorities in your life, lower your stress and accomplish your goals in record time. Brian Moran, founder of The 12 Week Year, shares the steps to achieving more with host Greg Muzzillo…
Read MoreDefending Leadership
While I’m not sure I’m any more or less qualified than anyone else to write on the topic of leadership, I felt compelled to after seeing a post on social media last week. In short, the post shared an experience someone had with an ineffective leader, and in all of the comments, there wasn’t a single one supporting leadership of any kind…
Read MoreHow to Become the CEO of Your Well-Being: Advice From Naz Beheshti
Naz Beheshti shares her experience working as Steve Jobs’ former executive assistant and how Jobs was a mentor and inspiration for her book, “Pause. Breathe. Choose.” As founder of Prananaz, a corporate wellness company, Beheshti offers advice and a holistic framework to empower people and leading organizations to reach their highest potential…
Read MoreWhere Can I Find Record of Vendors and Their Yearly Costs?
Ask the Accountant… Question: I have to produce 1099’s for some of my vendors. How do I get a record of these vendors and their costs for the year? Answer: When you set up a vendor in QB Premier, go to: Vendor > Vendor Center > New Vendor > Enter contact information. Under “Tax Settings,”…
Read MoreThe Google Analytics Metrics You Need to Track
With buyers turning to the internet to look for promotional products providers, your website can be your main source of new business. That’s why tracking its performance is essential if you want to realize its potential in driving traffic, leads and sales…
Read MoreDon’t Be a Used Idea Salesperson: 5 Things to Know About the Automotive Market
While the last year has been a challenge for everyone, it has also brought many opportunities. Jumping into or expanding your business in the automotive vertical market is one of them. Dealerships have rebounded better than expected and business is projected to build back rapidly over the next two years. Don’t miss out on this market…
Read MoreThe Power of Relationships With Fred Albrecht
Fred Albrecht is an accomplished business owner, mentor and coach, who together with his wife, Suzette, built a $40 million business in the promotional products and print industry, Proforma Albrecht & Co. “Relationships matter more than anything,” Albrecht says. “It’s all about building a company one great person at a time.”…
Read MoreFor Promo Distributors, the Key to Success in 2021 Is Changing the Conversation—by Asking the Right Questions
In 2021, the “What” matters less. “We don’t have a budget for that” or “We’re not doing that event this year” should not be the conversation. “How are you getting new customers?” and “How are you saying ‘thank you’ to your employees?” will drive more fruitful conversations. It requires a paradigm shift. We can no longer focus on low prices and…
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