While I’m not sure I’m any more or less qualified than anyone else to write on the topic of leadership, I felt compelled to after seeing a post on social media last week. In short, the post shared an experience someone had with an ineffective leader, and in all of the comments, there wasn’t a single one supporting leadership of any kind…
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How to Become the CEO of Your Well-Being: Advice From Naz Beheshti
Naz Beheshti shares her experience working as Steve Jobs’ former executive assistant and how Jobs was a mentor and inspiration for her book, “Pause. Breathe. Choose.” As founder of Prananaz, a corporate wellness company, Beheshti offers advice and a holistic framework to empower people and leading organizations to reach their highest potential…
Read MoreWhere Can I Find Record of Vendors and Their Yearly Costs?
Ask the Accountant… Question: I have to produce 1099’s for some of my vendors. How do I get a record of these vendors and their costs for the year? Answer: When you set up a vendor in QB Premier, go to: Vendor > Vendor Center > New Vendor > Enter contact information. Under “Tax Settings,”…
Read MoreThe Google Analytics Metrics You Need to Track
With buyers turning to the internet to look for promotional products providers, your website can be your main source of new business. That’s why tracking its performance is essential if you want to realize its potential in driving traffic, leads and sales…
Read MoreDon’t Be a Used Idea Salesperson: 5 Things to Know About the Automotive Market
While the last year has been a challenge for everyone, it has also brought many opportunities. Jumping into or expanding your business in the automotive vertical market is one of them. Dealerships have rebounded better than expected and business is projected to build back rapidly over the next two years. Don’t miss out on this market…
Read MoreThe Power of Relationships With Fred Albrecht
Fred Albrecht is an accomplished business owner, mentor and coach, who together with his wife, Suzette, built a $40 million business in the promotional products and print industry, Proforma Albrecht & Co. “Relationships matter more than anything,” Albrecht says. “It’s all about building a company one great person at a time.”…
Read MoreFor Promo Distributors, the Key to Success in 2021 Is Changing the Conversation—by Asking the Right Questions
In 2021, the “What” matters less. “We don’t have a budget for that” or “We’re not doing that event this year” should not be the conversation. “How are you getting new customers?” and “How are you saying ‘thank you’ to your employees?” will drive more fruitful conversations. It requires a paradigm shift. We can no longer focus on low prices and…
Read MoreHow to Be Successful in Promotional Products Sales
This month, I decided to bring in a new voice to show what it takes to make it in this ever-changing industry. Crissy Manwaring, an industry veteran and expert specializing in business development and recruiting talented salespeople, was kind enough to sit down with me to discuss what it takes to truly be successful in promotional products sales…
Read MoreThe Savvy Gift Giver’s Katie Taylor on Importance of Discussing Diversity and Speaking Beyond Soundbites
The Savvy Gift Giver’s Katie Taylor is one of the most articulate advocates for diversity and inclusion in the promo industry. She has established a successful and diverse company on the platform of an inclusive partnership with her staff and clients. Katie approaches the challenge of creating industry diversity with great enthusiasm and…
Read MorePutting It All on the Line With Jim Hummer
Jim Hummer founded two health care companies and invested in over 30 cutting-edge ventures, creating over $4 billion in shareholder value. Hummer discusses with host Greg Muzzillo the lessons he learned from opportunities and failures during his career, including when he sold his company, Whole Health Management, to pharmacy store giant Walgreens…
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