The key to success in sales is these simple three steps: Ask great questions Find a problem or problems Propose solutions Think about it. When someone in sales is calling on you, do you want them to lead with telling you all about how great their company is? Or were you interested in talking with…
Read MoreCollection: Newsletter Blogs
10 Marketing Misconceptions That Keep You From Growing Your Promo Business
It’s a provable fact that companies that invest in developing their brand’s online presence in a structured, consistent way, experience sustained growth. However, smaller distributors have big misconceptions regarding digital marketing for their business, as shown in frequent discussions about online marketing…
Read MoreOur 5 Favorite Promotional Products of the Week: Canceled Tour Tees, Turntables and More
St. Patrick’s Day is a week away, which means you still have seven days to find a green T-shirt or maybe a fun pint glass. While we wait patiently for the Most Irish Time of Year, let’s check out a batch of promotional products from this past week, including a cool gift set, to-go margarita labels and more…
Read MoreDon’t Fall Into the Hard Seltzer Trap: How Chasing Trends Can Hurt Your Business
Reliance on a trend may yield some results in the short term, but the long-term damage of blending in with the crowd will be difficult to repair. In any creative industry, when organizations rapidly move in the same direction as their competition, it tells me that a new approach is a far better, perhaps only, approach…
Read MoreTwitter Is Testing an E-Commerce Shopping Feature on Tweets
Twitter is trying out a new shopping feature that would make it easier for users to shop e-commerce platforms directly from the platform. The new “Twitter Card” tweet format would include a “shop” button and product details directly embedded into the tweet itself…
Read MoreAll-In With Poker Legend Phil Hellmuth
Phil Hellmuth, 15-time World Series of Poker champion, has won more than $23 million in live tournament winnings and helped raise over $60 million for charity. The poker legend shares with host Greg Muzzillo how positive thinking influences our reality and empowers us to achieve extraordinary success…
Read MoreReconcile Before the End of the Period
Ask the Accountant… Question: I produce my month-end statements and then do my reconciliations whenever the statements are ready. Is that the right order? Answer: Reconciliations are an important step in keeping your data up to date. Reconciliations are a safeguard that your numbers are correct, or at least entered in your system. A reconciliation…
Read More10 Strategies to Maximize Sales From Existing Customers With Annual Reviews
We’re now a full two months into 2021, but one of the most common New Year’s Resolutions I hear centers around growing business with new and existing clients. We all know that gaining new clients takes a lot of time and energy, so why not put that same amount of energy into maximizing sales with existing clients?…
Read MoreGemline’s DeShaun Diggs on Diversity Recruitment in Promo
DeShaun Diggs shares his thoughts on the expanding need for diversity recruitment and diverse sustainability in this industry. As someone who is able to articulate the value of racial and generational diversity to fellow industry leaders, DeShaun continues to be an advocate for a more inclusive market…
Read MoreBathroom Mirror Success
To many, it is just a bathroom mirror. However, for poker legend and 15-time World Series of Poker Bracelet winner Phil Hellmuth, the bathroom mirror was his key to success. I recently interviewed Phil for my video series, Million Dollar Monday (M$M) and he told me his bathroom mirror success story. When Phil was younger,…
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