In today’s digital world, everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms. SEO is a long-term game. Even though you can’t drastically change your SEO ranking overnight, these small adjustments will gradually improve your ranking…
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Is There a Perfect Management System for a Distributor?
Ask the Accountant… Question: What is the perfect system for a promotional products distributor? Answer: I wish I had the perfect answer for that. Unfortunately, there is not a perfect system for our complex and unique industry regardless of cost. Ad specialty distributors have had to figure out their own systems, mostly by trial and…
Read MoreOur 5 Favorite Promotional Products: ‘Star Wars’ Coolers, ‘Austin Powers’ References and More
In honor of Inauguration Day, we’re inaugurating a new batch of five promotional products to hold the highest office in the land—a place on our Fave 5 list. That’s no slam on last week’s products, but in the spirit of moving forward it’s time to check out five new products this week…
Read MoreThe Myth of Overnight Business Success
Showing up means pushing forward, arriving early and leaving late, pushing away the lure of laziness to pursue growth, and being willing to keep a stiff upper lip in the face of failure. Life will hurl all manner of curveballs at you—that’s just the way it is. The real test is how you react when those disappointments happen: You can either give up or show up…
Read MoreBecome Supernatural
Become Supernatural. As a New Year gift to yourself, I highly recommend you read the book, “Becoming Supernatural” by Dr. Joe Dispenza. This gift to yourself will help you create the life of your dreams. There is amazing information in this book. It is science-backed and proven ways to create amazing success in your business,…
Read MoreOur 5 Favorite Promotional Products of the Week: BAMKO’s Dunkin’ Cups, ‘Up’ Merch and More
Everyone just assumes that, because we do this for a living, these intros are easy to write. Sure, we make it look easy because we’re super cool, but it’s not as easy as you might think. Now, when it comes to spotting good promos, that’s always easy. And you’re in luck, because we have a nice batch here for you this week…
Read MoreWhich Edition of QuickBooks Premier Is Right for You?
Ask the Accountant… Question: I am downloading QuickBooks Premier. There is a question about which edition I want. Which one do I pick? Answer: When you purchase QuickBooks Premier, there will be options of editions when you download the program. The edition that is best suited for our industry is Manufacturing and Wholesale. By selecting…
Read MoreDo You Deserve to Be a Millionaire?
Do you deserve to be a millionaire? Why? If you said you deserve to be a millionaire because you work hard, long hours, you are wrong. Lots of people work long, hard hours and earn minimum wage. If you said you deserve to be a millionaire because you have been in this business 25 years…
Read MoreHow to Create a Value Proposition for Your Distributor Business
When a prospect finds your website, you have about five seconds to give them a reason to consider working with you. They arrived at your site because they are evaluating providers, so you want to be a strong contender. Therefore, your offering has to stand out in this important evaluation phase. This is when your value proposition comes into play…
Read MoreAre You Making Any Money? Useful Calculations for Your Business
Ask the Accountant… Question: Recently, I had a question about what a balance sheet shows, so I thought I’d tackle income statements as well. Answer: The income statement is also known as a profit and loss statement, or a P&L. It shows what you have earned and what you have spent to produce a profit…
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