Write Your Story: Who, What, When, Where, Why, How?

The five “w’s”and the “h” were the reminders for aspiring journalists to include in every story: who, what, when, where, why and how. These elements make a story compelling, informative and complete. They are also critically important to you as you write your own life story. 1. Who Are You? How have you defined yourself?…

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Are Planned Parenthood Pins the Next Major Fashion Accessory?

In an effort to protect Planned Parenthood against proposed defunding, companies are stepping in to create promotional products with proceeds benefiting the nonprofit. Power and Light created a tote bag that went viral, and these Nasty Women T-shirts helped raise more than $100,000 for Planned Parenthood. Now, it seems the fashion world wants in on…

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9 Valentine’s Day Promotion Ideas You’ll Love

We know you’re still settling into your post-holiday routine. It seems like just yesterday you were hanging the stockings on the fireplace and singing “Auld Lang Syne.” But like it or not, Valentine’s Day will be here soon, and there’s nothing worse than waiting ’til the last minute to plan for it. If your clients…

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Should You Be Worried About Amazon’s Apparel Takeover?

With Amazon preparing to dominate the athletic apparel market, many are wondering if it will live up to the hype. Lately, Amazon has been setting its sights on everything from shipping to cashier-less grocery stores, and there are no signs of stopping. But apparel? Certainly the e-commerce giant can’t disrupt an already over-saturated market, right? Wrong. Let’s…

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I Cut Out the Middleman and I Liked It

I did it. I went direct. I cut out the distributor. I cut out the supplier. I bought directly from China. It wasn’t bad. In fact, it was quite good. Delivery was three weeks. Product quality was excellent. Service was outstanding. English wasn’t a problem. I’ve already ordered a second time. I bought glasses directly…

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The 12 Weirdest Trump Inauguration Day Promotions

It’s hard to believe that Donald Trump’s Inauguration Day is almost here. And while many people are focusing on the actual politics, I always have a different angle. Working in this industry, I know one thing is true—it’s all about the promotions. During the election, I took a look at some of the weirdest political…

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