Let’s start with a verifiable fact. Everyone hates their ERP (Enterprise Resource Planning) system. Yes, a few of you will say your ERP is great, wonderful, etc. However, you are wrong, or at least using “alternative facts.” I hate my ERP system, and yet I realize that my ERP is actually great. I just want…
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The Oscar Error: A Lesson for All of Us
Whether you watched the Oscars or not, by now everyone has heard about the big mistake. The last and most important Oscar for best picture was awarded in error to the wrong film. By the time the error was caught and corrected, two producers of the non-winning film had already given their acceptance speeches, and…
Read MoreThe 10 Biggest Marketing Mistakes Ever
There’s nothing worse than spending countless hours brainstorming a new marketing campaign only to have it flop. But thankfully, your clients probably never had a marketing disaster as big as these. Recently, Reddit users put together a list of the worst marketing mistakes of all time, and I’m sharing some of the top ones with you. 1.…
Read MoreThe Rise of Bots and the Impact on Your Business
Last year at PPAI Women’s Leadership Conference, I facilitated a session titled “Emerging Technology Trends,” which I also facilitated at the PPAI Expo this year. In this session, I covered the rise of bots, and how they improve our personal lives. I then went on to point out how bots will impact business. It’s a…
Read MoreCalculator-itis
Let’s talk about what I call “calculator-itis.” My definition of “calculator-itis” is when business owners and sales reps continue to charge customers the same margins year after year without any routine, timely reviews. Continuing to charge customers the same margins over time doesn’t make sense because our value to customers grows as our expertise grows,…
Read MoreWrite Your Story: Who, What, When, Where, Why, How?
The five “w’s”and the “h” were the reminders for aspiring journalists to include in every story: who, what, when, where, why and how. These elements make a story compelling, informative and complete. They are also critically important to you as you write your own life story. 1. Who Are You? How have you defined yourself?…
Read MoreAre Planned Parenthood Pins the Next Major Fashion Accessory?
In an effort to protect Planned Parenthood against proposed defunding, companies are stepping in to create promotional products with proceeds benefiting the nonprofit. Power and Light created a tote bag that went viral, and these Nasty Women T-shirts helped raise more than $100,000 for Planned Parenthood. Now, it seems the fashion world wants in on…
Read MoreCelebrate ‘No’
As business owners and sales reps, we love to hear “yes.” Yes to scheduling new appointments. Yes to earning opportunities for quotes and proposals. Yes to winning new business. We love hearing “yes.” However, business owners and sales reps are going to hear “no” many more times than they hear “yes.” So, it’s time to…
Read More9 Valentine’s Day Promotion Ideas You’ll Love
We know you’re still settling into your post-holiday routine. It seems like just yesterday you were hanging the stockings on the fireplace and singing “Auld Lang Syne.” But like it or not, Valentine’s Day will be here soon, and there’s nothing worse than waiting ’til the last minute to plan for it. If your clients…
Read More‘Knowing QuickBooks’ Isn’t Enough
Question: I am interviewing a bookkeeper who is familiar with QuickBooks. Is that all I need to know? Answer: No! Setting aside the issues of the complexity of a bookkeeper’s former experience, which is the subject of another blog, you need to know more about which QuickBooks this person has used in the past. QuickBooks…
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