In this conversation, IPI Editor Bob Neubauer sits down with Apparelist’s Cassie Green and Content Editor Kalie VanDewater to explore entry points into garment decoration and critically assess whether DTG printing is a viable, cost-effective option for in-plants.
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The co-branded line of belts and boots, which sold out quickly, is a fun spin on using touch to evoke a brand aesthetic.
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Distributors are spending smarter on client campaigns, aiming for the sweet spot of premium-feel promo at every price point.
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The president’s executive order on Thursday unveiled levies that will affect nearly 70 U.S. trading partners, as well as a steeper rate on Canadian goods in place immediately.
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Mandi Rudd, director of new markets at Genumark, has always pursued promo with a purpose.
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If you’re in the printing industry today, you’re really a technology business that happens to put ink and toner on substrates.
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The distributor looks back on a career that started when he was just 13 and success that has allowed him to travel the world.
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In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.
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After a challenging first half of the year, eager attendees and exhibitors at the industry’s largest trade show in the Midwest said they’re looking forward to closing more sales in Q3 and Q4.
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The loophole – a practice used by distributors and suppliers – allowed low-value products to enter the U.S.
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