Big Frog Custom T-shirts & More, a retail-facing custom apparel business, is expanding into hard goods. President and CEO Tina Bacon-DeFrece explains the process and pain points throughout the transition.
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Debunking ‘The Customer Is Always Right’ Myth and Delivering Solutions for Difficult Asks
It’s a sales ethos carved into the commandments of doing business. “The customer is always right.” But, hear us out, what if it’s also kind of, well, wrong?
Read MoreSoundCloud Debuts Online Swag Store for Musical Artists
All items are made to order through SoundCloud, and the entertainers keep 100% of their profits, the streaming service said.
Read MoreStorm Creek Launches New Sustainably Produced Apparel
The Eagan, MN-based supplier launched its 2025 catalog, featuring garments using bluesign-approved fabrics.
Read MoreUnderstanding and Capitalizing on Rising Demand for Gender-Neutral Apparel
If you’ve been paying attention to apparel trends, you’ve likely noticed that a lot of fashionable brands are offering gender-neutral pieces. A high-profile example is Nike, which only created one set of “Medal Ceremony” apparel for Olympic athletes, rather than one for male athletes and one for female athletes. On a smaller scale, gender-neutral apparel…
Read MoreFeds Bar Five China-Based Companies From Exporting to the U.S. on Forced Labor Concerns
It’s another strong reminder to companies in the print and promo space to ensure their supply chains don’t touch the Xinjiang region.
Read MoreWhy Collectible – and Tradeable – Pins Are So Coveted
There is more to pins than just promo power, experts say: They have identities. “People keep pins longer; they generate more good will,” says Tom Farrell, director of marketing for EMT (asi/52263). “They have more meaning.” Over a long career serving as a postman and a fireman, Farrell’s father collected pins he received as awards…
Read MoreASI & PRINTING United Alliance Launch Dual Membership
The offering, which comes with exclusive benefits, aims to help businesses ignite growth in the print, decorator and promotional products markets.
Read MoreConvergence Corner: Finding Something for Everyone in the Trucking Industry
Executive Print & Promo has a long history in print. The St. Louis, Missouri-based distributor has been in the print world for nearly 60 years, and added promo a little more than halfway into its history. In that time, its staff, like Stacey Wilks, who serves as the lead of customer relations, has excelled at…
Read MoreHow One Printer Tackled the Olympics, PFW, and an Election … All at the Same Time
In the world of commercial printing, last-minute high demand is something that can break a company. But Groupe Prenant just took gold in tackling not only the demands for the Olympics, but also Fashion Week, an unexpected election cycle, and regular clients — all while printing Christmas catalogues. It does sounds like fiction, so I…
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