We live in a society where we can get everything within a few clicks. We expect things fast because we’ve grown accustomed to everything being fast. A combination of technological advancements in print, allowing for decorating much more than just apparel, as well as technological advancements in society creating an internet age where anyone can…
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Every year, businesses pour substantial resources into holiday gift programs, investing anywhere from hundreds to hundreds of thousands of dollars. Yet, without proper planning, many find themselves scrambling at the last minute, grabbing uninspired gifts from big-box stores or ordering online without much thought. The result? A return on investment (ROI) that falls far…
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Epson’s new desktop UV printer, Roland DGA technology is allowing for onsite apparel personalization at the US Open, and Counselor Top 40 supplier PCNA now offers a full-color wrap print for drinkware.
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“Culture eats strategy for breakfast” is an often-used phrase to describe an essential element of organizational success. Here’s my take: You need both. Without a comprehensive, well thought out strategy, businesses tend to operate in a state of constant randomness. And while short term success may be found in reacting to opportunities and circumstances as…
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Recently, we had the opportunity to speak with Mark Pomerantz, sales and marketing director of Xeikon North America, about Xeikon’s upcoming presence at PRINTING United Expo, as well as digital embellishments and the rising demand for brand protection and security, and why paper-based flexible packaging is exciting. During that discussion, we also explore why digital…
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Plaintiffs in the case have asked a federal judge to deny a motion for dismissal of the class action lawsuit that was recently filed by the drinkware brand’s parent company, Pacific Market International.
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In the newest installment of The Campaign case study series, ASI’s Salesperson of the Year shares how she overcame logistical hurdles to provide nearly $2 million in merch for Veterans Day promotions.
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Offering products in the pet swag market might seem like an obvious choice. According to a report shared by Fortune Business Insights, the global pet apparel market size was valued at $5.56 billion (about $17 per person in the US) in 2023. That number is projected to reach $8.97 billion (about $28 per person in…
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Laborers in the country’s garment sector have been protesting, making specific requests for things like guaranteed employment and more clarity over promotion criteria.
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Ask the Accountant… Question: What is equity in my business and how is that different from assets? Answer: In accounting, equity is assets minus liabilities. Equity is the portion of your business that is yours after debts or liabilities are considered. As an example, if you purchased a house for $300,000 and took a mortgage…
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