The purpose of a brand name is to stick with the customer. When IPS wanted to rebrand to reflect its new identity beyond just traditional print products and as a service provider to the promotional products industry, it looked at the name of one of the products it currently offered and saw potential as a…
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On my recent walk near our home, I found this small plant growing in the middle of the road. Think about it. That seed fell in the middle of a road, but somehow found a way to root itself in a nearly invisible small opening. It found a way. No excuses. Despite all the traffic…
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In recent planning meetings with several clients, a common theme (challenge) has emerged. While sales are reasonably strong, a deeper review of major accounts (using the Key Account Accelerator process) revealed some interesting facts. Chief among them is that each company is only a few client defections away from a major write down in business…
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The Biden-Harris administration, citing the scope of the plastic pollution crisis, wants to phase single-use plastics from federal operations by 2035.
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Inktavo, a provider of integrated software solutions for branded merch businesses, has acquired Clarity Software, a U.K.-based management information system software vendor that specializes in job pricing, inventory management and production management for the signs and graphics industry and other markets.
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The African Growth Opportunity Act has become pivotal to the supply chains of some major promotional products suppliers, and is unlikely to be renewed before the end of 2024, but officials still believe the agreement will be extended before it expires next year.
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The health of the economy has been debated, but what’s indisputable is that consumers and business buyers have approached this year with caution. The proof can been seen in promo industry sales; in Q3 last year, industry growth slowed to 2.4%, and then .1% in the fourth quarter.
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You are dealing with the nasty customer. Demanding, curt, and downright rude sometimes, this customer is condescending and a know it all. But they are a significant enough percentage of your business that firing them is anything but a no brainer. Besides losing their business, you fear they will take out their anger in that…
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The California-headquartered firm lost internal files during the cyber assault and is still assessing the full scope of impacts.
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Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The reason that you should try using humor is it works. It’s a great way to engage people and get…
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