The truth is that true business development tasks are very distasteful. In fact, they are so distasteful, most business owners and sales reps in our industry drive below average results and earn below average income.
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Everyone has a story, and top sales performers are master storytellers. They don’t pitch — they have conversations. They listen, uncovering hidden opportunities through thoughtful, strategic questions. And when they speak, it’s not a sales pitch — it’s a conversation.
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Years ago I got mad at my P&C Insurance guy. Our auto rates took, what I considered to be, an unfair jump. I shopped around, found a less expensive option and made the switch. I showed the dude who was boss and saved money in the process. What does this have to do with selling? More than you think. Behavior drives outcomes.
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The over-the-top marketing campaign for the Broadway hit’s film adaptation helped boost it to a box office record for opening weekend.
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The baseball team sold limited-edition T-shirts in honor of the duct-tape banana art that recently sold for $6.2 million at auction.
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The Counselor Top 40 distributor has received deficiency notices from the stock market but is working to get its financial reporting in order after its former auditor landed in legal trouble.
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The import duties, if enacted, could complicate cross-border promo products commerce in North America and drive up the cost of sourcing merch from manufacturers in the levied nations.
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Guerrero has worked in industry sales, including time with Counselor Top 40 companies, for 15 years.
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The owner and CEO of Warwick Publishing (asi/95280) passed away on Nov. 17 after nearly five decades with the supplier.
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In this podcast, Rusty Pepper of Taylor OnDemand shares tips for selling print to clients in six of promo’s top sectors.
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