Tim Nale Named Chief Brand Officer at Proforma

Tim Nale is back in the promo game. The experienced executive, whose background includes technology leadership roles, has entered the C-suite at Counselor Top 40 distributor Proforma (asi/300094), taking the position of chief brand officer. His charge? Collaborate closely with Chief Marketing Officer Charity Gibson to engineer marketing solutions fueled by powerful tech. Nale’s appointment also teases big things…

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4 Big Challenges With Embroidery – And How To Handle Them

Apparel decorators and distributors are always on the hunt for ways to stand out and become the ultimate one-stop shop. If you’re looking to diversify into embroidery – or just want to understand how best to communicate with your contract decorator – it’s worth understanding the intricacies of this age-old craft. Embroidery may seem like…

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