Most wide-format print companies are stepping into the events market when graphics are needed to turn a basic space — like an event tent — into a branded wonderland for an evening, a weekend, or a specific function. But for Traverse City, Michigan-based TentCraft, that common need suggested a greater opportunity.
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Andrea Stoll, chief marketing officer of the Counselor Top 40 distributor, explains how a responsible sourcing strategy that measures impact is a competitive advantage.
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Beletz will oversee product launches, digital marketing campaigns, content development and trade show engagement for the Counselor Top 40 supplier.
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Discover creative products from new ASI suppliers.
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The distributor also announced that its lead software developer will assume an expanded tech and development role at the company.
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The pizza chain refreshed its aesthetic, sprucing up its pizza boxes and other packaging to drive demand.
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New figures from the U.S. Bureau of Economic Analysis show a 5.1% decrease in imports on foreign goods.
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In this episode of Promo Insiders, international trade and policy expert Babak Hafezi weighs in on what the future of tariffs could mean for promo businesses.
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What started as heat printing for dirt bike racers grew into Printeez, a Canadian-based business that’s passionate about creating quality custom T-shirts.
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Osborne Coinage uncovered a 160-year-old die from Abraham Lincoln’s presidential campaign and used it to strike new gold medals, each bearing the historic “cracked” imprint.
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