Now that I have your attention, let me explain. In life we take in a great deal to nourish us — food, water, and air. Once we have used up the nourishment in that food, water, and air, our bodies eliminate the waste each of these creates. The fact is that if we retain the…
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Protecting the Planet in Style: The Fair Harbor Clothing Story
Get ready to be inspired by Jake and Caroline Danehy, the visionary siblings behind Fair Harbor Clothing, who transformed their shared passion for sustainability into a thriving and profitable company — not to mention earning recognition on the Forbes “30 Under 30” list! Listen now to hear the dynamic duo sit down with host Greg…
Read MoreKoozie Group Enhances Order Tracker and Uses Secure Short Links in Order-Update Emails
In its continued effort to provide world-class customer service, Koozie Group, Clearwater, FL, has rolled out a clarification enhancement to its Koozie Group Tracker, a distributor’s one-stop shop location for all order-related information. Customers can now see all clarifications in one place and are presented with a more intuitive way to answer clarification questions. Additionally,…
Read More2023 State of the Industry: Changing Legislation and Problems on the Horizon for Suppliers and Distributors
In our 2023 State of the Industry report, we look at legislative changes that could impact the way promotional products suppliers and distributors do business, economic factors that could continue throughout the year, and more.
Read MoreThe Future Is Now: Harnessing the Power of Tech for Your Promos
We spoke with Mariah Wakeling, vice president/creative director for iClick, Seattle; and Trina Bicknell, chief revenue officer at HPG, Braintree, Massachusetts; about what products their companies have recently added, what they see as the biggest trends, what different customer groups are buying, and more.
Read MoreThe Image Group Strengthens Leadership Team with Key Appointments in Toledo and Richmond
The Image Group, Holland, Ohio, announced the addition of Rick Low as division director, Richmond; and Chuck Rounds as vice president of business development. Both accomplished professionals will join the executive management team, contributing to the development and implementation of the company’s long-term growth strategies. Rick Low, CPIM, brings decades of active involvement in the…
Read MoreThe Latest In Fast-Casual Merch: Sweetgreen Salad Mouse Pads and More Streetwear Style
The jump from fast-casual restaurant to fast-casual merchandise brand is a common move these days. Look at Chipotle or Panera. Now, Sweetgreen is joining its competitors by not only introducing merchandise with the same streetwear-drop style as the others, but roping it into a new loyalty program to incentivize customers to join. The restaurant’s Sweetpass…
Read MoreLiquid Death Collaborated with Travis Barker on a Branded Enema Kit
Liquid Death’s new branded promotional product is a partnership with Blink 182 drummer Travis Barker: a Liquid Death x Travis Barker collectible enema kit. It’s called “Enema of the State,” and it certainly attracts attention.
Read MoreHow to Master SEO Marketing for Maximum Reach
Even though SEO is nothing new, it remains somewhat of a mystery for most distributors and business owners in general. Some try to figure it out on their own, others hire an expert, but the vast majority just ignore it. Why SEO Is Important For Promo Distributors In today’s connected world, we have been trained…
Read MoreProforma CEO Vera Muzzillo Named Tampa Bay Technology Business Woman of the Year
Proforma celebrated the recognition of its CEO, Vera Muzzillo, as the Tampa Bay Technology Business Woman of the Year by Tampa Bay Business & Wealth Magazine (TBBW).
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