Netflix Continues Co-branding Push with Lacoste Apparel Line

Netflix is taking the famous Lacoste crocodile and putting it through the filter of various Netflix shows, like turning it into the Demogorgon monster from “Stranger Things,” dressing it up in period-appropriate garb from “Bridgerton,” or putting it on “Sex Education” protagonist Otis’ bike.

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Lessons from Carvel’s Co-Branded Westward Expansion

Ice cream and cake brand Carvel is opening more stores throughout the U.S., and using co-branded restaurant concepts to introduce itself to new markets. It’s a good lesson for promotional products distributors about how brands can work together to create a complementary experience.

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14 West Hires Michael Snyder as Vice President of Sales

14 West, a branded merchandise and apparel firm that recently expanded into the trade show exhibit and retail displays manufacturing business headquartered in Waukesha, WI, announced the appointment of Michael Snyder as its new vice president of sales. Snyder brings extensive knowledge and experience in custom apparel design and sourcing to the 14 West team.…

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3 of Our Favorite Baseball Promos from the MLB Season (So Far)

Baseball is back, baby, and it’s faster than ever. Whether you’re pro- or anti-pitch clock, there’s a lot to be excited about with the return of the Major League Baseball season. Here in Philadelphia, we’re pretty excited about our NL champion Phillies hopefully making it back to the World Series. But, all across the league,…

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