Success is a journey. The key to massive success is to have a massive goal. A massive destination. Truth is that no matter what the journey, we can rarely see the final destination. When you are driving a car, you may have a destination that’s a few hundred miles away. Even though you can only…
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A Guide to Maximizing Social Media Reach in Promo
Social media use is no longer optional in business. You need to be proficient in multiple platforms to get the word out. And it’s OK if you feel a little lost at first. Think of each social network as a different tool in your toolbox.
Read MoreTaco Bell Manages to Make Crocs Cool With Branded Slides
Somehow, against all odds, Crocs became one of the most popular footwear choices in America. Another extremely popular brand, Taco Bell, is working with Crocs on a co-branded pair of slides that are, honestly, pretty cool. Unlike the Crocs clogs, these are more classic slide sandals, with a purple-to-black color fade, the fast food chain’s…
Read MoreA Look at the Kansas City Chiefs Super Bowl Ring from Jostens
In partnership with Jostens, the Kansas City Chiefs players, coaches, staff, and ownership received their Super Bowl LVII Championship Rings in a private ceremony this evening. “Jostens is proud to once again be trusted by the Kansas City Chiefs to celebrate another historic milestone for their franchise, it is an honor to continue to grow…
Read MoreGoogle Is Using AI to Help People ‘Try On’ Clothes While Shopping Online
The Google Shopping platform is rolling out a new AI program that allows shoppers to see articles of clothing on varieties of real-life models in different poses so they can see how they fit not only bodies that look more similar to their own, but while they do things other than strike a camera-ready pose.
Read MoreKoozie Group Promotes Phil Gergen to Chief Information Officer
Koozie Group, Clearwater, FL, announced this week that it has promoted Phil Gergen to chief information officer. Gergen assumed his new duties on June 1.
Read MorePrinting Error Leads to Misspelled School Name on Diplomas
Students graduating from Broadneck High School in Annapolis this week could celebrate something else: being the first class to officially graduate from “Broadbeck High School” thanks to an error at the printer. https://twitter.com/capgaznews/status/1666974185652887554 According to the Baltimore Banner, more than 500 students received their diplomas with their school’s name misspelled. The school’s principal said that…
Read MoreDisney’s Merchandise Problem: The Case for Clean Designs
While most things at Disney theme parks could be described as “over the top,” it’s not necessarily what every guest wants in their merchandise. Some guests have been complaining about a lack of more minimal apparel designs.
Read MoreThe Story Behind the Most Successful ‘It’s Always Sunny in Philadelphia’ Promo – Both On Screen and In Real Life
On a Season 5 episode of “It’s Always Sunny in Philadelphia,” the character Charlie tells the others in the gang that he recently created a product called “Kitten Mittons” in a quest to quiet down the hoards of alleycats around his apartment. After hearing about a merchandising convention in town, he made a commercial for…
Read MorePlanters and Miller High Life Turned the Nutmobile Into a Dive Bar (Complete with Branded Dollar Bills)
Miller High Life and Planters took their co-branding partnership to a new level by transforming the Planters Nutmobile into a full-service dive bar, complete with signage, cornhole, selfie walls and more.
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