What makes a good co-branded promotion? Whataburger and Magellan Outdoors just showed what it looks like by incentivizing business at each others’ stores, while creating a merchandise line that equally celebrates both brand aesthetics.
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Custom sock supplier Sock Club has announced the release of their newest tool to provide the quality virtuals in the shortest time possible: the DIY Sock Design Builder. “We know that our distributor partners are incredibly busy, and have a lot on their plate,” said Abbey Grimes, head of product at Sock Club. “We also…
Read MoreAfter losing 13-0, FC Den Bosch recognized the brave fans who stood in support while their beloved club got ruthlessly battered, and sent a token of their appreciation: a branded keychain with part of the club’s crest and the message “Dé was kut. Mar ik war dr bi.” That’s Dutch for, “That was sh*t. But I was there.”
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alphabroder, Trevose, PA, is launching its enhanced, One-Stop Solution via alphabroder.com. The upgraded alphabroder.com will combine alphabroder and Prime Line’s full assortment, and have an extensive assortment of apparel and promotional products. alphabroder’s goal in creating its enhanced One-Stop Solution is to die its customers and partners,” said Dan Pantano, president and CEO of alphabroder.…
Read MoreAndy Richter discussed one branded product that surprised him with its thoughtfulness and high perceived value while talking to actor Randall Park on his podcast, “The Three Questions with Andy Richter.” As the intro music faded out, the show cold-opened with Richter saying, “Best swag I ever got.”
Read MoreTaylor Swift fans were upset when their “Eras Tour” merchandise faded after a single wash. In a statement, the Swift team clarified that it was part of a planned “vintage look,” but that fans could exchange their shirts for a new one if the ink faded or ran.
Read MoreContinuing the trend of including promotional products in the whole thing, the Trump campaign sent out emails offering supporters a chance to buy special-edition apparel featuring a fictional mugshot. (Again, the T-shirts would come with a donation of $47).
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commonsku, Toronto, has announced the appointment of Charlie Moscoe as vice president of product management. “With over ten years of expertise in software development and product management, including enterprise and consumer experience at Orium (formerly Myplanet), Formio Labs, and LeafLink, Charlie brings a wealth of insight to the commonsku team,“ said Catherine Graham, commonsku’s CEO.…
Read MoreElton John’s farewell tour is underway, and he’s not one for subtlety. Not only is his tour merchandise flashy and glamorous, it’s also very expensive. For the UK leg of the tour, merchandise has popped up at Selfridges department stores. This includes products like silk pajamas for £1,750 ($2,186), a clutch bag for £1,825 ($2,280),…
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Chips Ahoy is joining other food brands by creating limited merchandise for the NTWRK platform, but doing things a little differently by piecing together a branded kit for its birthday celebration. The Chips Ahoy! Happiest Party Kit container products like branded birthday candles, cookie-shaped confetti, a disposable camera, a wireless Bluetooth speaker with power bank…
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