Taylor Swift fans are a devoted bunch. Even the slightest criticism on social media is enough to draw the ire from the “Swifties.” So, you can imagine how they felt when the merchandise they got at Swift’s career-spanning “Eras” tour couldn’t hold up to a simple wash.
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Koozie Group and IMAGEN Brands Release Annual Corporate Responsibility Report
Koozie Group and its sister company IMAGEN Brands have released their Keep It. Give It. annual report, which outlines their social impact and sustainability commitment. The companies announced earlier this year their goal to become carbon neutral on Scope 1 and Scope 2 emissions, as defined by the U.S. Environmental Protection Agency (EPA), by the…
Read MoreHow Donald Trump and Stormy Daniels Both Used Merchandise After the Indictment
There are of course myriad takeaways and implications of a former president being indicted, such as how it could affect the 2024 election, what sort of legal precedent it sets, etc. But, perhaps unsurprisingly, one of the first things both Trump and Daniels did was turn to branded merchandise in this moment.
Read MoreCredit Suisse’s Real Gold Promos Are Fetching High Prices on eBay
If you thought you saw big prices and demand for the branded products left behind from Silicon Valley Bank’s collapse, wait until you see what branded gold bars are going for following Credit Suisse’s purchase by UBS.
Read MoreINX International Invests In Print-On-Demand/Fulfillment Business Gooten
Ink and coating manufacturer INX International announced yesterday that it has completed an investment agreement with technology and fulfillment company Gooten, allowing the New York-based company to expand its print-on-demand network and capabilities, and also allowing INX to expand its digital printing business. “We are excited to welcome INX as an investor in Gooten,” Gooten…
Read MorePhilly-Area Brewery Partners with Rita’s for Italian Ice-Inspired Beers (with Matching Label)
Here in the Northeast, the beginning of spring means more than just better weather and later sunsets. It means free Rita’s Italian ice (at least on that first day of spring). Rita’s is a staple of spring and summer, and Philadelphia-area brewery Nashaminy Creek Brewing Co. is doing a collaborative line of beers inspired by…
Read MoreB.J. Novak’s ‘Chain’ Restaurant Concept Is an Exhausting and Exclusive Branding Experience
B.J. Novak’s Chain restaurant concept is a parody of sorts, taking pieces of America’s fast food culture and turning it into an elevated dining experience using incredibly detailed branding. But where fast food is so accessible, this feels like a patronizingly exclusive endeavor, even down to the promotional items.
Read MoreProforma Celebrates Record-Breaking Sales at its Annual Million Dollar Club Event
Proforma celebrated its 2022 record-breaking sales performance by hosting its Million Dollar Club celebration. A total of 350 Proforma distributor owners and guests, 45 supplier partners, and more than 60 Support Center team members joined to celebrate close to $500 million in collective sales for attendees.
Read MoreLevi’s Will Start Using AI-Generated Models for Apparel
AI technology is becoming more prevalent in the promotional product and apparel world, as AI-generated art and text becomes common. But, Levi’s is taking things a step further into a sort of uncanny direction by “supplementing” human models with AI-generated models to showcase apparel online. Levi’s announced the program, which is a partnership with Dutch…
Read MoreRepairing Potholes with a Logo Is One Way to Give a Positive Branding Impression
In Johannesburg, South Africa, residents have been especially annoyed by the abundance of potholes. So, two insurance companies, DialDirect Insurance and Discovery Insure, have launched a pothole repair branding initiative, where potholes are paved over and spray painted with the two companies’ logos.
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