Key Vertical Trends for 2025

Five executives weigh in on some of the top vertical spaces print service providers (PSPs) serve today, sharing what the trends are right now — and what they expect the next year to look like.

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Smell That? It’s the Scent of Higher Direct Mail Response Rates

Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.

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