PM News Archives - Page 35 of 201 - Print & Promo Marketing

Tapping Into Top Promo Products Categories

Apparel and drinkware are among the categories that offer significant possibilities for printers.

The Counselor Top 40 distributor reported its financials on March 11 as its publicly traded parent firm released word on its company-wide full-year and fourth-quarter performances.

The Counselor Top 40 distributor reported full-year financial results March 12 that show sales jumped 3% in 2024 compared to 2023, but the firm noted that revenue at the order intake level was down in the first two months of 2025.

The Minnesota-headquartered supplier of crystal awards and gifts said that, as of March 12, it has the ability to communicate with customers and process orders again.

In a special onsite episode, Josh Ellsworth of Stahls’ discusses the growing importance of on-demand decoration.

The effort could potentially be a boon for companies in the print and promo space that make product stateside.

The tariffs on the metals, which went into effect March 12, stand to drive up prices on drinkware and other promo products in North America while also potentially hurting the Canadian economy – and thus promo there, too.

The first phase is set to take effect on April 1 and impacts marketing mail, packaging services and more.

Differentiation in the wide-format business has moved from those that had first-mover advantage to businesses such as those that have perfected more complex online direct-to-customer systems, robust planning and installation capabilities, or value-added services such as printing on canvas for use as home or office décor.

Understanding how to branch into custom paperboard packaging could enhance promotional products companies’ services.

Collection: PM News

Target Report: Think Outside the Rectilinear