When used thoughtfully, AR can significantly boost engagement, deepen brand connection and drive higher response rates.
Read MoreCan Augmented Reality Increase Direct Mail Response?
Collection: PM News
The Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project
A portion of sales from one of Infinity Her’s patriotic styles will be donated to the nonprofit, which supports veterans and their families.
Read MoreRetention vs. Acquisition: The Answer Is Always Yes
Should you take care of your current customers, or go after new business and fresh opportunities? The answer is yes. Always yes. But here comes the tough part — doing both and doing them well can be a challenge.
Read MoreWhat Gen Z Really Thinks About Promo in 2025
For anyone looking to get some insider insight on how promo products are viewed by the various groups buying them, check out these infographics to learn more.
Read MoreMixer Package’s Punchy Personality Steals Show
The functional and fun printed stick-pack helps the company’s Someberry That I Used to Know product stand out in the competitive cocktail mixer marketspace.
Read MoreGoldstar Launches One Purchase Order Global Solution
The Counselor Top 40 supplier said SimplyGlobal enables distributors to place and manage multiregion orders with a single PO.
Read MoreItalian Promo Association ASSOPROM To Host Awards Ceremony in Milan
Italian Promo Association ASSOPROM To Host Awards Ceremony in Milan
Read MoreWhitestone Earns Bronze EcoVadis Rating
The recognition is the latest in the Counselor Best Place to Work’s growing list of sustainability achievements.
Read More‘Why It Matters’: Promo’s First Sustainable Merch Summit
ASI, Apparelist, the Branded Merch Network and the 2 Regular Guys podcast brought industry experts together to discuss why sustainability, transparency and certifications matter for promo sales and beyond.
Read MoreThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth
The former American Apparel marketing director and bestselling author presented a session on how businesspeople should remove ego from decisions and always adapt and learn.
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