ASI Media’s Christopher Ruvo and Brendan Menapace sweep you through some of the most pertinent takeaways from promo’s first major trade show of the year.
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Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on customer experience is paramount for boosting sales.
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Los Angeles-area promo companies have faced harrowing challenges since the blazes erupted but are also doing their part to help their communities.
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The California-based Counselor Top 40 company will now bring the popular retail bags and other products into the promotional products space.
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U.S. marketers are projected to spend $37.3 billion on direct mail in 2024, reflecting a 2.6% growth from the previous year. Despite rising postage costs and competition from digital media, 81% of surveyed brands plan to increase their direct mail budgets in 2025.
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IPI Editor Bob Neubauer toured the sign shop at American River College in Sacramento, California, and chatted with Supervisor Don Reid about how he uses the in-plant’s flatbed printer and automated cutter to repurpose old campus signage by printing over it, keeping that material out of the landfill and saving the college money.
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The Counselor Top 40 firm has struck a deal that entails the purchase of Skinner & Kennedy Co. offerings that include commercial, desk pad and planner calendar styles, as well as products like notepads and paper fans.
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The Counselor Top 40 supplier will be offering tech accessories from the Seattle-based firm through its webstore platform.
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The Counselor Top 40 supplier will be offering an assortment of the physician-founded medical apparel brand’s bestsellers in the promo space.
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Roddis is taking the top role at the Counselor Top 40 distributor as former president Mike Giachetti transitions to what was described as semi-retirement.
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