Greater accountability and transparency will define the next wave of environmental stewardship.
Read MoreThe Next 5 Years: Achieve Full Transparency in Sustainability
Collection: PM News
Nominate Now for the 2025 Counselor Promo Campaign Awards
We want to hear about your company’s top campaigns that used unique products, generated incredible results or got everyone talking.
Read MoreAI Generative Art in 2025: Integration, Ethics & Originality
We’re now three years deep, and we’ve evolved past the honeymoon phase. That initial dopamine rush when Midjourney or DALL·E painted a whole world from a text prompt has been replaced by something more grounded and nuanced.
Read MoreStahls’ Names Thomas Heuer EMEA Director of Sales
Heuer, who has more than 25 years of textile printing and decoration experience, will lead sales in Europe, the Middle East and Africa for Stahls’.
Read MoreProforma Restructures Brand Department, Promotes Team Members
The Counselor Top 40 distributor said the move was to fuel growth and improve the experience of distributor-owners.
Read MoreThe Next 5 Years: Personalization
Promo companies are leaning into extra customization and the power of choice to deliver exactly what recipients want.
Read MoreCourt Denies Restraining Order That Would Have Temporarily Halted Tariffs; New Lawsuit Filed
It’s a preliminary legal win for the Trump administration. Still, the case brought by Liberty Justice Center remains in play, and 12 states have jointly filed a new lawsuit over the levies.
Read MoreThe Next 5 Years: Tap Into the Limitless Possibilities of Automation
The possibilities are boundless for what some believe is the next industrial revolution.
Read MoreBeyond Bluewashing: How To Build a Socially Conscious Promo Business
Lindsey Cole of Ethix Merch explains why sustainability initiatives ring hollow without a focus on workers and building ethical supply chains.
Read MoreTrump & Bessent Signal Potential Reduction in China Tariffs
The White House is reportedly considering reducing the 145% rate in additional tariffs it has placed on China-made imports in 2025 – a potential boon to industries that rely on importing from there, like promo.
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