Though fewer than a quarter of promo pros are using generative AI for artwork or video generation, expect that number to grow as deep learning models become more sophisticated. Still, many warn against the technology’s practical limitations and ethical issues.
Read MoreCollection: PM News
Branding Together: How Print on Demand Is Reshaping the Industry
Maddy Alcala, president of Gooten, discusses the rise of print on demand and gives her best advice for print and promo professionals who want to implement the technology.
Read MoreDozens of Promo Firms Rank on 2025 Inc. 5000 List
The annual list highlights the fastest-growing private companies in America.
Read MoreMastering Glitter Heat Transfer Vinyl Application
Heat transfer vinyl is versatile, easy to store, cut, weed and apply, and surprises with its utility. It offers several special-effect materials, none more popular and appealing than glitter HTV.
Read MoreStran Reports 95% Sales Increase in Q2
Organic sales growth and the company’s new Stran Loyalty Solutions segment led to the increase.
Read MoreMarc Simon Retires as CEO of HALO; Jim Hilt Named as Replacement
In his 20-plus years with the Counselor Top 40 distributor, Simon helped transform the company from languishing in bankruptcy to one of the industry’s largest.
Read MoreHit Promo & iClick CEOs Share Story Behind Partnership
In this episode of Promo Insiders, CJ Schmidt and Jeff Roberts also weigh in on tariffs, tech, print on demand and other industry trends.
Read MoreEditor’s Picks: Cool Calendars
Calendars offer a versatile space for year-round promo across a variety of industries, especially in office settings.
Read MoreDespite Reports, 133-Year-Old Kodak Plans To Remain a ‘Going Concern’
Calling the 10-Q warning assessment an accounting requirement that doesn’t paint an accurate picture of the company’s financial outlook, Rochester, New York-based Kodak contends its planned actions will ultimately create a stronger balance sheet.
Read MoreStress Test Your Printing Business
Most printing companies never find out how good they really are until they’re already in the middle of a crisis, and by then, you’re not stress testing … you’re stress living.
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