Every year, businesses pour substantial resources into holiday gift programs, investing anywhere from hundreds to hundreds of thousands of dollars. Yet, without proper planning, many find themselves scrambling at the last minute, grabbing uninspired gifts from big-box stores or ordering online without much thought. The result? A return on investment (ROI) that falls far…
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PPM Podcast: MeiLin Wan on Applied DNA Sciences’ Xinjiang Cotton Study (And Its Surprising Results)
MeiLin Wan, vice president of textile for Applied DNA Sciences, discusses the continued presence of Xinjiang cotton in textile products, and the problem of “greenwashing” in the apparel and textile spaces.
Read MoreAre Your Promos Skateable? Lessons in Logo Integration from Street League Skateboarding
After watching a few clips of Street League Skateboarding, I noticed how marquee sponsors used their logo as actual skateable objects on the course, rather than just signage. It’s a valuable lesson in branding integration and building an experience for the end-user.
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