Take It from the Top

Selling apparel is completely different than selling hard goods. To answer some of your questions about selling wearables, Promo Marketing reached out to some of the industry’s leading apparel suppliers. Here’s what they had to say.

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The Economics of Ecological

Despite a loss in momentum since arriving full force a few years ago, the green movement is very much alive. In the promotional products industry, the green interests of end-users have led to an increase in eco-friendly products.

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Red Planet

The global economy keeps churning and business owners are looking to manufacture products at what has been dubbed the “China Price,” or the lowest possible price that can be paid to get something made.

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Become a fan of the Environmental Protection Agency

APRIL, THE Environmental Protection Agency (EPA) launched a simple but effective initiative called “Pick 5 for the Environment.” The program provides a list of 10 simple actions anyone can take to move themselves along the road of personal environmental responsibility. The EPA is asking the public to pick five of the 10 actions listed, and then to share their own thoughts by using a variety of social media sites.

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Survive & Thrive

DABBLE A bit in the philosophical realm, the term “golden mean” is often applied in the discussion of ethics for the greater good of society. It is said to be the ideal middle ground between two extreme points of view and many of the world’s greatest thinkers—from Aristotle to Confucius—have touched upon it in their teachings.

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The Business of the Environment

INTO LAW this year by President Obama, The American Recovery and Reinvestment Act provides billions of dollars to businesses and government agencies in an effort to spur economic growth, rebuild infrastructure and create jobs, especially in the green jobs sector.

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Green Machines

NATURE HAS a lot she can teach about efficiency. A few hundred million years of evolution have sculpted certain plants, like the cactus or lichen, to make the most with the barest minimum of resources. In an economy where every penny matters, mimicking Earth’s best survivors and paring down your company’s own resource consumption can not only lessen your overall environmental impact, but have similar results of spurring growth in an otherwise harsh climate.NATURE HAS a lot she can teach about efficiency. A few hundred million years of evolution have sculpted certain plants, like the cactus or lichen, to make the most with the barest minimum of resources. In an economy where every penny matters, mimicking Earth’s best survivors and paring down your company’s own resource consumption can not only lessen your overall environmental impact, but have similar results of spurring growth in an otherwise harsh climate.

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Domestic Partner

MANUFACTURERS ARE having their day in the sun at the moment, especially in our industry. How were these suppliers able to resist the rush a few years back to move production overseas? In most cases, the ability to continue manufacturing in the United States came down to trade-offs in three areas: a cost/benefit evaluation, comparing…

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