What Has Amazon Been Up to In Apparel Lately?

Other than expanding its printing capacity for on-demand apparel, it’s been a pretty quiet summer for Amazon apparel news. Or so we thought. It turns out the retailer has been making some moves in the apparel sector, and we thought it was a good time to check in. Here are three of the bigger ones…

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Why a Vintage DARE T-shirt Was the Talk of Serena Williams’ U.S. Open Match

Calling the matchup between Serena Williams and Maria Sharapova a “rivalry” really tests the limits of the word, as though they have met 22 times and on many big occasions, the former leads their head-to-head 20-2. The latest drubbing came Monday night during the U.S. Open, and while the victory for Williams drew plaudits, a DARE T-shirt that her husband Alexis Ohanian donned was the real star…

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Chinese Import Tariffs Could Hit Women’s Apparel Even Harder Than Men’s

the U.S. tends to import more women’s apparel from China than it does men’s apparel. According to the Wall Street Journal, 42 percent of women’s and girls’ clothes and shoes came from China in 2018, whereas the percentage for men’s and boys’ clothes and shoes was 26 percent. That comes out to $23.5 billion worth of women’s apparel, versus $10.9 billion for men’s…

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My 5 Favorite Promotions of the Week: Russell Westbrook ‘Thank You’ Tees, Chicago Cubs ‘Little League’ Jerseys and More

Another summer work day is just flying by, but I still want to make the most of it by spotlighting the awesome promotions I saw this week. Yes, as usual, it’s all about the sports and the breweries. (Feel free to leave me some suggestions in the comments section if there were any other amazing promos you came across recently.) Without further ado, here is this week’s Fave Five…

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New York Tourism Board Lands Deal With Nike for NYC Logo Apparel

Nike is teaming up with New York City to license its NYC logos in exchange for a cut of the sales. The city Franchise and Concession Review Committee approved a two-year licensing agreement last week that gives Nike the ability to brand its apparel and footwear with notable New York City logos and emblems…

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What’s Trending in Promotional Hats and Headwear (and How to Sell It)

In case you haven’t noticed, hats are having a moment. From the giant Jacquemus straw hat Rihanna and Jessica Chastain donned all last summer, to the Dior visor Kim Kardashian showcased on Instagram, to Hidden Valley Ranch’s must-have branded dad hat, headwear has become the latest must-have fashion accessory. We can’t say we’re surprised…

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Zara’s Expanded Custom Embroidery Line Shows Consumers Want Personalization

Back in March, we covered the story on one of the world’s largest fashion retailers, Zara, and how it experimented with pop-up customization corners in three stores. Now, the company recently announced the news of its new EDITED collection, which looks to be a full-on expansion of that test program. The collection features jeans, denim shorts, a tote bag, two sweatshirts and other items, and customers can now order them online…

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