Why Old Navy Is Selling a Purple 4th of July T-shirt

When we think of 4th of July, we typically think of red, white and blue. But, for Old Navy’s recent campaign, the retailer is going all in on purple looks for Independence Day. According to Fortune, the company has created a digital Purple 4th pop-up shop “with all the purple items Americans need to celebrate belonging.” It’s already a huge success…

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My 5 Favorite Promotions of the Week: Chicago Cubs Branded Fanny Packs, Bloody Amazon Echos and More

From “Stranger Things”-inspired sports giveaways and a blood-spattered Amazon Echo to (yes, you guessed it) more brewery merchandise, here is this week’s installment of the Fave 5…

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Minnesota Museum Has Sold 40,000 Branded Apparel Items Since ‘Stranger Things’ Hoodie Cameo

We don’t have to tell you that television product placement can be a big boost for a business, but it might be surprising just how influential a brief product spot can be. Such is the case for The Science Museum of Minnesota, which saw a major uptick in promotional shirt purchases from its gift shop and web store after “Stranger Things” used its branding for Dustin’s vintage sweatshirt…

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Rihanna Is Selling a $230 T-shirt Specifically to Troll Fans

Let’s be honest, is there anything Rihanna can’t do? Over the years, the superstar has had a number of roles besides pop star. Those other interests have maybe put her recording career on the back burner, and fans have been asking her nonstop to release new music. RiRi, apparently, is getting tired of the questions, and has now taken to trolling her fans through social media with a $230 T-shirt…

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My 5 Favorite Promotions of the Week: John Legend Tees, Vampire Weekend Drinkware and More

Can you believe it’s already Wednesday again? I’m definitely in a counting-down-until-Friday phase, but the surplus of amazing promotional products I’ve seen this week has made things a little more bearable. From musician merchandise to donut shop apparel, here’s this week’s Fave 5. This is also a rare instance where there is no brewery merchandise…

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