This ‘Esports Dress’ for Female Gamers Did Not Go Over Well

Esports is the latest craze to sweep the nation, and with that comes merchandise. Even Fanatics signed a deal to supply the apparel for the Overwatch esports league. But it looks like one esports apparel company missed the mark with its latest item. Over the weekend, Cranium Apparel unveiled its new esports dress for female…

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Tees Made Easy: Two Suppliers and a Contract Decorator Talk Promotional T-shirts

It’s an unlikely source of inspiration for promo, but “Dude, Where’s My Car?” did give us this weirdly applicable line from Ashton Kutcher: “Your best T-shirt should be like your bed—it just feels like home when you are in it.” That’s a pretty good tip for promotional T-shirt design, but we figured it’d be good to also ask some industry experts…

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Oklahoma City Airport Cow-Tipping Apparel Saga Ends After Months-Long Battle

In Oklahoma, a battle has been waging over T-shirts. For the past 10 years, when visitors touched down at the Will Rogers World Airport in Oklahoma City, Okla., they were greeted with merchandise that featured the phrase, “Nothing Tips Like a Cow.” While humorous, Oklahoma residents and Oklahoma City mayor David Holt felt that the T-shirts needed to go…

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The AAF: What’s Right (and Wrong) With the New Football League’s Promotional Marketing

Now that I’ve fully immersed myself in the AAF life (aka finally learned the name of the Stallions’ quarterback), I feel that there’s no better time to take a look at the promotional marketing efforts behind the league…

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Are Name-Changing NBA Jerseys the Future of Sports Uniforms?

Admittedly, when I first found out about the NBA’s latest jersey venture, I was skeptical. A name-changing NBA jersey that can change a player’s last name and number on demand? Seems just like another way to enable bandwagon fans who don’t want to commit one way or another. But then I thought about my 24th…

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