Billie Eilish, the 17-year-old pop phenom famous for hit songs “Ocean Eyes” and “Bellyache,” released a merch line to promote her upcoming album, “When We All Fall Asleep, Where Do We Go.” The limited-edition collection incorporated streetwear styles and kitschy designs that made for a mega-cool finished product…
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The NBA All-Star Game’s ‘NBA Jam’ Tees Are Nostalgia Done Right
Weirdly, I’ve been playing a ton of NBA Jam lately, so I have a heightened sense of jubilation any time the subject matter comes up. So, when I saw that there are going to be some amazing NBA Jam-inspired tees at the NBA All Star Game weekend in Charlotte, N.C., I nearly fell off my chair…
Read MoreBleacher Report Is Planning a Huge Apparel, Merchandise Expansion
Last week, we reported that Bleacher Report, the digital publisher known for its sports coverage, was becoming a branded apparel company after it announced it would sell merchandise in collaboration with NBA star Dwyane Wade. We meant it kind of jokingly, but it looks like we were more right than we imagined, as the company has now unveiled a plan to offer 600 apparel items and other merchandise by year’s end…
Read MoreGucci’s ‘Blackface’ Sweater Fiasco Teaches Valuable Lesson in How Not to Design Apparel
This has been a rough week for Gucci. Here’s the abridged version: Last week, Gucci unveiled a black balaclava-style sweater that featured exaggerated red lips around the mouth cut-out. Social media users immediately raked the company over the coals, calling its new sweater a blackface design.
Read MoreDelta Apparel Expands Partnership With Kornit Digital Ltd.
Kornit Digital Ltd., the Israel-based company that develops, designs and markets digital printing solutions for the global printed textile industry, announced it has received an order from DTG2Go, a Delta Apparel company. The order follows several months of beta-testing of the recently released Kornit Atlas system by DTG2Go, during which Kornit was able to showcase…
Read MoreWarby Parker’s ‘Virtual Try-On’ Feature Uses Augmented Reality, Is Extremely Cool
The only thing worse than going to the dentist is going to the eye doctor for new glasses. The entire process can take a lot of time out of your day, and if we’re being honest, we don’t have that much patience. Warby Parker feels our pain, apparently. The company just released a new version of its app, and it includes a sweet Virtual Try-On feature using augmented reality. The other potential applications are very cool…
Read MoreThe NFL’s Most Exciting Player Now Has His Own Branded Apparel Store
This year, athletes are taking their merchandising into their own hands, and the results are intriguing. Just this week, Dwyane Wade launched a line of apparel called the “D. Wade World Tour” to celebrate his last year in the NBA, and Patrick Mahomes launched his own line of branded apparel through his personal website…
Read MorePromo Apparel Lessons From Justin Bieber’s Red-Hot Fashion Line
Justin Bieber is definitely having an interesting merchandise year. His hotel slippers sold out immediately, and kicked off a fashion line that has been making headlines. Bieber’s House of Drew merchandise line is not exactly the typical musician merch, but that seems to be what’s so successful about it…
Read MoreMy 5 Favorite Promotions of the Week: Death Cab Hats, Brewery Merchandise and More
Happy Wednesday, everyone! My week has been pretty uneventful so far, which is why I decided to spruce things up with another installment of my Fave 5. This week, I’ve seen so many awesome promotional products that my wallet is starting to feel the burn. Check out my favorites below, and let me know which…
Read MoreArtist Uses Embroidered T-shirt Exhibition to Raise Awareness for Good Cause
We at Promo Marketing know the value of a T-shirt. For nonprofits and raising awareness, especially, we’ve seen them make a world of difference. Just this week, Wessex FM is spotlighting embroidered T-shirts that are raising awareness for organ donation…
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