A recent study from youth research firm Ypulse revealed that Nike is the champion when it comes to shoppers in the 13 to 19, 20 to 29 and 30 to 39 age ranges. Where did adidas, Vans, The North Face and Under Armour rank? Check it out…
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How Promotional Products Distributor The Icebox Got the Job Providing 10,000 Uniforms for Super Bowl Volunteers
The Super Bowl Host Committee announced this week that The Icebox, a promotional products distributor based in Atlanta, would be the official supplier for its Team ATL volunteer program, creating a collection of apparel, gear and accessories to help the volunteers stand out during the game. Here’s how The Icebox got the job…
Read MoreWhat Is Up With Jared Leto’s ’30 Seconds to Mars’ Merchandise?
If we could include emojis in our articles, this one would start with a giant face palm. We want to understand Jared Leto. We want to give him the benefit of the doubt. But when we saw his band’s new merchandise, we concluded we must be living on two different planets. Leto’s band 30 Seconds…
Read MoreThe Baltimore Orioles Wore Braille Uniforms, Gave Away Braille Alphabet Cards for Awesome Promotion
Now that it’s happened, we can’t believe it’s taken this long. In celebration of the 40th anniversary of the National Federation of the Blind moving its headquarters to Baltimore, the Orioles created uniforms with Braille lettering. According to the Washington Post, the Orioles wore the uniforms in a game against the Blue Jays, and Braille…
Read MorePromotional Jackets and Outerwear: Trending Styles, Selling Tips and What to Do About Warm Weather
Jackets and outerwear have gotten a major upgrade since the days of the Thunderbirds and the Pink Ladies. While the looks are still sought out as statement pieces, they also feature technical specifications that make them must-have additions to any ensemble. With the right knowledge, promotional jackets and outerwear can help you (and your clients) achieve year-round success…
Read MoreA Promotional Apparel Decoration Lesson From Revolve’s Sweatshirt Fiasco
To all our promotional apparel distributors and suppliers, we have an important lesson for you this week, care of a recently released sweatshirt from apparel retailer Revolve. It just might be the difference between executing an inspiring promotional campaign and unleashing a viral hate storm…
Read MorePantone Predicts These Colors Will Be Huge This Spring
If there’s one trend report we loyally follow, it’s the Pantone Color Institute color predictions. Last year, it predicted pastel shades and bright yellow and red hues would dominate the fashion world, and it was right on the money. This year, the color experts unveiled the trend predictions for New York Fashion Week and London Fashion Week…
Read MoreTravis Scott Used a Genius Merchandise Plan to Conquer Billboard Charts
Nicki Minaj has been making enemies left and right recently. It seems she upset Cardi B so much that she threw a shoe at her, but that’s not the story that has our attention this week. According to GQ, Nicki Minaj has been targeting Travis Scott’s album sales in her latest Twitter rant.
Read MoreHow a Bacon Brand Scored a Huge Marketing Win After Supreme ‘Borrowed’ Its Logo for Hats
For a recent Supreme apparel drop, the company unveiled Horizon five-panel hats with its own take on the logo of Farmland, a bacon company—font and graphic included. But instead of taking the company to court, Farmland took the high road and went into full-on hilarity mode for a huge marketing win…
Read MoreNFL Teams Have Fun With Costco Hat Embroidery Mishap
Could a typo unite rather than divide us? Americans tend to take their NFL team allegiances very seriously, so when we learned the repercussions of a Costco NFL branding mishap, we were shocked.
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