Working with restaurant or food-service clients on promotional uniforms can be tricky, especially when so many places have unique requirements for look and functionality. To help point distributors in the right direction, Lisa Denham, marketing director for Executive Apparel, Philadelphia, shared a case study on a restaurant uniform promotion that went particularly well. It shows…
Read MoreFor those in the apparel world, it’s time to dive deep into the fall apparel trends making an impact. Thankfully, we have Supreme to do the work for us with their fall/winter lookbook. The New York streetwear company has a major cult following and unveiled its Fall 2018 collection this week…
Read MoreWe’ve been paying pretty close attention to the looming tariffs Trump has announced. Even last month, it was announced that the Trump administration is pushing for an increase on tariffs to 25 percent.
Read More
Music streaming service Spotify announced its plans to shift gears into the merchandise arena. After its Mint playlist, a playlist of mostly electronica-dance music, surpassed 5 million followers, Spotify decided to celebrate by creating a playlist-inspired line of merch.
Read More
HanesBrands, Winston-Salem, N.C., has introduced its first line of Hanes women’s apparel and a unisex collection from Alternative in collaboration with the National Park Foundation.
Read More
When it comes to smart apparel, there are many fashion brands that have done it right. Nike launched its immersive NBA jerseys. Levi’s partnered with Google for its smart jacket. But we can’t help but scratch our heads at Tommy Hilfiger’s new smart apparel venture. According to TechCrunch,…
Read MoreWe’re constantly trying to find new and innovative ways to turn workout apparel into work-appropriate everyday wear. There’s still that one staggering question of “how do we get away with wearing a brand that is so commonly known for being one of the largest athletic/athleisure apparel companies?” Actually, the answer is quite simple, and Lululemon figured it out. It’s all about a new way the apparel company is using its logo…
Read MoreWhen we were growing up, we might have ventured a guess that clothing vending machines might exist in the future. Sure, those clothing items would have been branded with Lisa Frank artwork and the Spice Girls, but a vest vending machine is (almost) as exciting. According to Chron, there’s one of those very machines at…
Read MoreThe PGA Championship is taking place Aug. 9-12 in Bellerive, so that means we only have one thing on our minds: golf apparel. The players have decided on their championship ensembles, so we can catch a preview of what trends are big on the green this year.
Read MoreHere at Promo Marketing we love a good charity promotional tee. Charitable causes are always great to spotlight, and we especially love when a charity gets creative and designs a must-have tee. In 2018, there have been a slew of amazing, inspiring charity T-shirts that I wanted to spotlight. Honestly, it was difficult to just…
Read More