Most likely thanks to the 2018 FIFA World Cup, there’s been a huge spike in searches for women’s soccer apparel, according to a new report from e-commerce aggregator, Lyst. Searches for the words “soccer” and “football” have risen 107 percent month-over-month, and 340 percent year-over-year since this time in 2017. From the period of May…
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Will Drake’s Personalized Tour Jackets Revolutionize Concert Merchandise?
Concert merchandise continues to be a huge sales opportunity for musicians. With the enduring (and always growing) popularity of the graphic tee, everyone wants to show off their musical tastes with trendy concert merchandise. So, it’s on the artists to create concert merchandise that both conveys their branding and stands out from other artists’ offerings.…
Read MoreGetting In On the (Still) Growing Promotional Caps and Headwear Category
To keep distributors headed in the right direction on promotional caps and headwear, we connected with David Fiderer, senior director of marketing for Prime Line, and Joey Knight, assistant division director for Paramount Apparel International Inc., who offered tips and advice you’ll flip your lid for…
Read MoreFishing Shirts, Camp Shirts and the Promotional Lifestyle Apparel Explosion
I have two favorite lifestyle apparel pieces that I am constantly running into in my travels: the caped vented fishing shirt and the square-hemmed bottom camp shirt. These two very distinct styles have a long history in American fashion, and in recent times have seen a major increase in everyday wear by the American consumer.
Read MoreAmazon Seeks Apparel Domination With Fourth Private Label
It’s been awhile since we’ve covered any Amazon apparel news. We thought maybe the e-commerce giant was finally calming down, giving competitors time to catch up. But based on today’s news, the company is just getting started in the apparel arena, and has now added another new private label apparel collection. According to just-style, Amazon…
Read MoreThe ‘Netflix of Apparel’? Subscription Clothing Company Stitch Fix Now Worth $2B
Subscription services are making huge waves among consumers. From Netflix’s instant streaming to Birchbox’s monthly makeup subscription boxes, there’s no shortage of tailored options. In the apparel subscription world, there’s one brand that has stood out from all the rest: Stitch Fix. We covered the company a year ago, when it seemed its clothing algorithm…
Read MoreThe New York Times’ $300 T-shirt Is How Not to Promote a Brand
Sometimes, we feel like we are screaming this message from the highest mountain top, and yet, brands continue to ignore our cries. But for those of you listening: Know your brand, and know your audience. There’s clearly a disconnect in The New York Times latest promotional apparel, and we’re not quite sure how anyone thought…
Read MoreWomen’s Promotional Apparel: Trends, Styles and Decoration
Fashion trends can be as fickle as the seasons. One day, you’re frolicking in the autumn air while beautiful, multicolored leaves fall all around you, and the next you find yourself inside as a snowstorm ruins any chance you have of seeing the sun for the next week. Similarly, an apparel trend this week can…
Read More2018 Style Guide: SanMar’s Vicki Ostrom on What Millennials Want In Promotional Apparel (and More)
As part of Promo Marketing’s annual Style Guide feature, we interviewed several suppliers about the current state of the promotional apparel market, millennial promotional apparel, and where they thought the industry was headed. Here, Vicki Ostrom, trend editor for SanMar, Issaquah, Wash., shared her thoughts on the hottest new trends, and what millennials are looking for…
Read MoreTommy Hilfiger Launches Apparel Line for People With Disabilities
We’ve got to say, we love apparel news like this. It’s so great to see apparel companies take the initiative to make more apparel options available to shoppers with disabilities, and we hope this trend continues. A few months ago, we covered the details of Target’s new line for children with disabilities, and now Ralph…
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