2019 Wrap-Up: The Top Promotional Apparel Stories of the Year

Where would we be without apparel? Well, we probably wouldn’t be in public, that’s for sure. Colder, too. Jokes aside, promotional apparel remains the top selling category for the industry. So, naturally, we covered it a lot this year. Here are 10 of our most-read, favorite or otherwise noteworthy apparel stories from 2019…

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Walmart Pulls ‘Let It Snow’ Christmas Sweater From Canadian Website for Depiction of Santa With a Pile of Cocaine

Walmart recently removed a holiday sweater from its Canadian website, denying shoppers a chance to buy the item emblazoned with a Santa-like figure, the text “Let It Snow” and a whole lot of cocaine. Posted by a third-party seller, the listing also included a description that removed whatever ambiguity was left as to what kind of snow the sweater was referencing…

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Louis Vuitton Releases Huge ‘League of Legends’ Fashion Collaboration

Louis Vuitton has taken its relationship with the video game community a step beyond just creating apparel for tournaments by releasing a “League of Legends” collection. Spoiler alert: It’s expensive. The collection includes character T-shirts, jogging pants, sneakers, a full-body sweatsuit, a parka, cycling shorts, a “bracelet bag,” a pocket square and more…

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Diesel Wants You to Buy This $5M T-shirt (and They’ll Throw in a Miami Condo for Free)

Buy a Diesel T-shirt, get a free condo in Miami. Sounds pretty sweet, right? Oh, by the way, the shirt will cost you anywhere from $370,000 to $5.5 million. But, come on. Free condo! This is something Diesel is actually trying out with its first venture into real estate. The apparel company is building a residential development and is advertising it by printing 143 T-shirts with corresponding floor plans…

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