Trending Stories Archives - Page 104 of 235

Shopify’s Impact Is A Teachable Moment for Distributors: Bring Your Clients’ Brands Out Into the World (Or Be Left Behind)

Shopify has been working with musicians and celebrities on new ways to integrate experiences into their marketing campaigns. E-commerce platforms can feel threatening to distributors, but what Shopify has done with experiential marketing creates a very teachable moment for distributors: Bring brands out into the world.

Midnite Snax, Bethpage, NY, announced that it has entered into a partnership agreement with Tony’s Chocolonely, an international gourmet chocolate brand, to exclusively market their branded corporate gifts. Tony’s Chocolonely is widely known as a global leader in the pursuit of socially responsible chocolate sourcing. While Tony’s Chocolonely is synonymous with mouthwatering chocolate, they have…

With ‘Good Burger 2’ coming out later this month, it makes sense that a fast food chain is doing a co-branded promo. Arby’s is reminding everyone they, in fact, have good burgers, but the collaborative branding and merchandising effort falls a little flat and feels a little bland.

Vantage Apparel, Avenel, NJ, announced the return of Rob Watson as the company’s new CEO. With more than 20 years of industry experience and a successful tenure as Vantage’s chief experience officer, Watson’s return signals a new chapter in the company’s growth and innovation. Watson’s deep knowledge and understanding of the promotional apparel industry make…

Streetwear collaborations usually just include items like apparel and headwear. Maybe there’s a backpack thrown in, but the selection is typically a bit limited. Toyota, on the other hand, is going the extra mile with its ’70s-inspired HUF line, including truck-shaped floor mats, racing gloves, and much more, bringing the retro Toyota Racing brand to…

What Makes the ‘Most Popular Tote Bag of 2023’ So Popular? An Investigation

According to Google search data, a Marc Jacobs tote bag was the top-trending tote bag of 2023. At first glance, it looks like similar tote bags. But, the bag is called “The Tote Bag,” making a bold claim that this is the bag that anybody who’s anybody is carrying.

Anaheim Ducks and The Offspring Want Fans to ‘Come Out and Play’ For Dual-Anniversary Night

Hockey is possibly the most punk rock sport there is. Yes, football has plenty of hits, but it just doesn’t have that nonstop action that hockey does. It’s pretty much a mosh pit with incentives. Plus, arenas tend to host rock bands more often than football stadiums (unless you’re, like, Bruce Springsteen). The Anaheim Ducks…

OrderMyGear (OMG) announced today the acquisition of DistributorCentral, a leading technology provider for suppliers and distributors in the promotional products industry. The strategic move further positions OMG as a critical player in the branded merchandise ecosystem. Clients now have a single technology partner to sell, manage, and order branded merchandise across sales channels. The deal…

AIA Corporation, Appleton, WI, announced its bold and exciting rebrand, which reflects the company’s commitment to empowering success for its customers (referred to as owners) MVP suppliers, and staff. At the core of this rebrand is a deep understanding that every conversation matters, whether it is about solving problems, discovering opportunities, or forming connections. Ultimately,…

Starbucks’ Stanley Promo Shows Power of Premium Brands

Starbucks just released a red holiday-themed Stanley 40 oz. cup, which retails for $49.95 and is reportedly flying off the shelves at Starbucks locations, as well as Starbucks locations within Target and Kroger stores. People have been waking up at the crack of dawn to get them (and in some cases sell them online).