After watching a few clips of Street League Skateboarding, I noticed how marquee sponsors used their logo as actual skateable objects on the course, rather than just signage. It’s a valuable lesson in branding integration and building an experience for the end-user.
Read MoreCollection: Trending Stories
Delta Apparel Receives Unsolicited Offer to Sell Salt Life Brand
Delta Apparel, Duluth, GA, has reportedly received an “unsolicited offer” to purchase its Salt Life business unit. According to a press release, Delta’s board of directors has engaged with a financial advisor to explore possibilities for the sale. “Our Board of Directors and management team are committed to maximizing value for Delta Apparel shareholders, and…
Read MoreAshley McCune Steps Down as Facilisgroup President
The Pebble Group, parent company of St. Louis-based Facilisgroup, announced today that Ashley McCune is stepping down from her role as president of Facilisgroup, and will leave the business on Friday, Oct. 6, 2023. McCune took the role of president in 2020, after founder Dan Rochette and chief business development officer Martin Weber retired. Former…
Read MorePDF Print Communications Acquires Quick Tech Graphics LLC
PDF Print Communications, Signal Hill, CA, announced that it has acquired the assets of Quick Tech Business Forms Inc., Springboro, Ohio, known in the industry as Quick Tech Graphics LLC. “The acquisition expands our reach in the Northeast market, and expands our product line with additional long run roll-to-roll and roll-to-sheet capabilities,” said PDF Print…
Read MoreThe Van Gogh Museum Hosted a Pokemon Promo (And Things Got Violent)
A promotion at the Van Gogh museum turned into a violent Black Friday scene as customers fought over special edition promotional prints the museum made with Pokemon.
Read MoreHow Santa Cruz Skateboards Merged Print, Promo, and Apparel for a Collector-Ready Line of Skateboards
Pokemon trading card collectors are always on the hunt for rare variants, like holographic Pokemon cards or other special-edition cards. Skateboard collectors like having rare, one-off or limited-edition decks, too, as they serve as something like a time capsule or special piece of art that can’t be found again. Santa Cruz Skateboards merged the two…
Read MoreThe Taylor Swift Effect and Creating Demand for Branded Merchandise
It seems like Taylor Swift and Kansas City Chiefs tight end Travis Kelce are really dating. After Swift popped by the stadium, Kelce and Chiefs merchandise sales exploded nearly 400% over the weekend.
Read MorePRINTING United Alliance Welcomes Brandy Jamison-Neth as Brand Director for the Apparelist
PRINTING United Alliance announces the appointment of B2B media and expo veteran Brandy Jamison-Neth to the role of Brand Director for the Apparelist. Jamison-Neth will define and drive strategy for the brand while taking a front-facing role in support of revenue and content functions, leveraging her wealth of industry…
Read MoreAldi Expands Its Branded Merchandise Universe with Back-to-School Products
It seems like Aldi really is committing to this seasonal merchandise drop thing. It would be reasonable that a grocery chain wouldn’t keep up with its planned releases, but another seasonal line just came out. This time Aldi is bridging the gap between the warm days of summer and the chillier fall evenings, transitioning into…
Read MoreBDA Bolsters Leadership Bench with Appointment of Divisional Vice President of Global Marketing and Creative Services
Bensussen Deutsch & Associates, LLC (BDA), Woodinville, WA, announced the appointment of Anouk Pape as divisional vice president of marketing and creative services. Pape is an accomplished executive leader, with more than 25 years of experience driving business performance and delivering innovative marketing programs for global enterprise accounts. Bringing…
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