We all know the Skittles tagline: “Taste the rainbow.” We did not, however, think mustard was part of the rainbow. Skittles’ unlikely partnership with French’s mustard included a promo tour, and accomplished what every good promo should do most of all: started a conversation and got attention.
Read MoreCollection: Trending Stories
Find the Right Fit with Socks and Footwear
Socks and even shoes are great items to get your clients something cool and unique for their branding campaigns. Believe it or not, paying attention to trends when it comes to footwear is just as crucial as T-shirts.
Read MoreCould Microsoft’s ‘X’ Trademark Prevent Musk from Creating X Merchandise After Twitter Rebrand?
Elon Musk, always one to embrace the marketing side of business ownership, as evidenced by Tesla and SpaceX campaigns of the recent past, will surely want to advertise X, the new name for his Twitter. But, thanks to one major trademark hiccup, it might not be so easy. Microsoft owns the trademark for “X.”
Read MoreBehold the Mighty Popcorn Bucket: Savior of Movie Theater Promos
As people remember how much fun it is to go to the movie theater, movie franchises and theaters have been getting very creative with popcorn bucket promos. The latest is a “Barbie” bucket shaped like the character’s pink Corvette.
Read MoreApple Sneakers Meant for 1990 Convention Auction at $50,000
An Apple-branded sneaker meant for employees during a 1990s convention is now selling for $50,000 at Sotheby’s. Apple once made apparel, but it wasn’t a success. However, today’s lifestyle brand-heavy world could value Apple-branded apparel if they were to reconsider it.
Read MoreRivian’s Apparel Line Is Reflective of Its Vehicles’ Features and Modern Athletic Demand
Rivian Automotive, an American electric vehicle manufacturer, just released a line of apparel with features that are influenced by the actual features of the car, going beyond just a comfortable sportswear feel.
Read MoreUSWNT Players Like Alex Morgan and Megan Rapinoe Partnered with Artist for Special World Cup Merchandise
Through a partnership with Round21 and artist Jayson Atienza, USWNT stars like Megan Rapinoe, Alex Morgan, Kelley O’Hara, and Crystal Dunn were able to let their personalities shine through in the form of special-edition products.
Read MoreXbox Creates Pizza-Scented Controller for New ‘Ninja Turtles’ Movie
To celebrate the upcoming new animated TMNT movie, “Mutant Mayhem,” Xbox just cooked up a special-edition video game controller that includes a diffuser to make it smell like pizza.
Read MoreTeamsters Union and UPS Agree on Contract, Avoiding Strike
The Teamsters Union, which represents the 340,000 UPS workers prepared to strike should their contract expire next week, found an agreement with UPS, avoiding a strike that would’ve put an enormous strain on the supply chain and promotional products industry. “The union went into this fight committed to winning for our members,” Teamsters general president…
Read MoreExecutive Perspectives: How Greater Pacific CEO Ben Zhang’s Past Informs His Present in Business
In this month’s edition of “Executive Perspectives,” Ben Zhang, founder and CEO of Greater Pacific, Seattle, traces the journey that shaped his goal-setting process, expresses his industry concerns, and reveals an exciting investment.
Read More