In an industry like promo, tech will always have merit as a high-perceived value and high-profile gift. But a pen is arguably one of the most useful gifts you can use in a promo, so its application and intended audience is much wider.
Read MoreThe Teamsters Union, which represents 340,000 UPS drivers, is set to strike next week if contract negotiations don’t yield a result. Pop! Promos founder and president Sterling Wilson discussed what his own company is doing to prepare, and what suppliers and distributors can do, too.
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One of the biggest trends in fast food and restaurant branding over the last few years has been the phenomenon of celebrity meal deals. Just about every fast food and fast casual restaurant has done some sort of branded partnership with an artist that included a menu item, as well as promotional products. Starbucks, whose…
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There are plenty of horror stories about AI. For starters, there’s “The Matrix,” where robots have taken over the Earth and turned us all into batteries — until Keanu Reeves heroically escapes, meets some people with awesome nicknames, and takes down the personified “consciousness” of the AI with some martial arts and back flexibility. There’s…
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After almost 25 years of holding the trademark to “Taco Tuesday” in all states but New Jersey, Taco John’s is relinquishing its grip on the phrase, allowing other restaurants and businesses to use the phrase. However, it’s asking for a little something in return.
Read MoreUPS said yesterday that it would return to the bargaining table with employees in order to avoid a potential strike that would otherwise take place on Aug. 1.
Read MoreIn today’s day and age where Kardashians are wearing Slayer and Metallica shirts, old band shirts have a high fashion appeal to them. But Yves Saint Laurent just launched a line of ’90s- and grunge-inspired products, including a Nirvana Shirt featuring the “Insecticide” album cover that costs $4,450.
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You probably didn’t know this (or maybe you do — no judgment from us), but July 14 was National Nude Day. To help observers celebrate with a rigorous hike, Bear Naked Granola created a special product to cover a hiker’s private area with a bag of granola, while still keeping in the spirit of the…
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First impressions are everything, and some promotional products distributors might be overlooking how presentation folders and brochures play a part in that.
Read MoreThere will almost always be hiccups in promos. Heidi Weber, marketing executive and owner at GF Advertising knows this. What started as a problem, with cardboard for a branded kit out of stock with no delivery date in sight, ended with a promotional campaign that looked even better than she originally envisioned.
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