There will almost always be hiccups in promos. Heidi Weber, marketing executive and owner at GF Advertising knows this. What started as a problem, with cardboard for a branded kit out of stock with no delivery date in sight, ended with a promotional campaign that looked even better than she originally envisioned.
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Trader Joe’s Is Suing Worker’s Union Over Merchandise Trademark
Trader Joe’s United, the union representing Trader Joe’s employees, has been selling merchandise like apparel, buttons, bags, and coffee mugs as a means of raising funds. However, the grocery store chain is now claiming that the union is infringing on its copyright by using certain imagery and markings on the products.
Read MoreOur Favorite Women’s World Cup Promo Merchandise (So Far)
The FIFA Women’s World Cup kicks off next week in Australia and New Zealand. It seems like the men’s tournament just ended yesterday, but we’re pretty excited for more international excitement. And, in addition to the action on the pitch, we’re looking forward to seeing how promotional products and print installations play a role in…
Read MoreBamBams Acquires Visual Promotions to Boost Print-On-Demand Capabilities
BamBams LLC, Manassas, VA, announced yesterday that it has acquired Visual Promotions, a promotional products supplier based in Sealy, Texas. The official announcement was made to both companies on July 7, 2023. “The opportunity made sense because of the meaningful synergies, adding significant production capacity and new products to our business,” said BamBams president and…
Read MoreHirsch Announces New CEO
Hirsch, Houston, announced a shift in its management structure. Paul Hirsch will serve as the CEO of the organization. Peter Hirsch, Hirsch’s founder and Paul’s father, will retain his role as president. “Paul’s elevation to CEO further places him in the leadership role for the continued growth of Hirsch Inc.,” Peter Hirsch said. “He has…
Read MoreThe University of Arizona Is Using Apparel Recycling to Teach Students About Apparel Demand and Marketing
University of Arizona students are turning old Wildcats football jerseys into updated apparel, and influencing a new upcoming apparel line in partnership with the university that will turn recycled jerseys into new pieces and accessories. Arizona Replay, as the project is being called, is a collaboration between the university’s Marketing and Brand Management department and…
Read More7-Eleven’s 7/11 Birthday Line Gets Some Things Right (Like Paper Products), but Apparel Misses the Mark
7-Eleven’s birthday collection includes apparel and other birthday-ready products like gift bags and balloons. While it gets some things right, some of the apparel seems too focused on one day of the year, and only appeals to a small audience, rather than a long-lasting and wide-ranging apparel promo.
Read MoreKFC’s Shady Rays Sunglasses Show Fast Food Promos Don’t Have to be Cheap-Looking
KFC, which has already done things like a fried chicken bouquet kit and finger sporks, is eschewing some of the goofiness of its recent promos for a partnership with Louisville-based sunglasses company Shady Rays.
Read MoreFanatics’ ‘Merch Madness’ Event: 30 Cities and $20M in Apparel Giveaways
During Fanatics’ ‘Merch Madness’ event, the company (along with some celebrity helpers) gave out more than $20 million worth of branded apparel and merchandise. Also, founder Michael Rubin hinted at how physical products will play a role in this company’s digital future.
Read MorePittsburgh Contracts Local Printer for Officially Licensed City Merchandise
The city of Pittsburgh is launching its first officially licensed merchandise line, in collaboration with local printer CommonWealth Press. According to Pittsburgh Magazine, the “Printed in Pittsburgh” merchandise is co-branded with both the city and CommonWealth Press; includes T-shirts, sweatshirts, mugs, stickers, pennants, and drinkware; and will contribute a percentage of revenue to the city’s…
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