Koozie Group, Clearwater, FL, announced today that Pierre Montaubin was named CEO of Koozie Group and its sister company IMAGEN Brands, effective July 31, 2023.
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LAX Phases Out Single-Use Water Bottles, Giving Customers Another Reason to Get Reusable Bottles
Los Angeles International Airport has now fully phased out single-use plastic water bottles, joining other California airports in Van Nuys and San Francisco, in an effort to minimize waste.
Read MoreThe St. Louis Cardinals’ Emo Night Shirt Is One of the Best Ballpark Giveaways We’ve Ever Seen
The St. Louis Cardinals made an absolutely genius T-shirt giveaway from Emo Night at the ballpark. It features a very sullen looking Cardinal, and uses the My Chemical Romance logo font, redesigned to say “My Cardinal Romance.”
Read MoreRalph Lauren Brings ‘Fortnite’ Shoe to Real Life
The popularity of online gaming, especially free ones like Fortnite, has given rise to the concept of in-game purchases. A lot of those are things like weapons to use in the game or outfits for the character. With that popularity, brands have started putting their own “merchandise” in video games for characters to wear, like…
Read MoreSouthwest’s ‘Shark Week’ Promo Includes Fin Hats on Flights
For this year’s “Shark Week” collaboration with Discovery, Southwest Airlines surprised travelers from LaGuardia Airport with branded foam fin hats and a chance to meet a “Shark Week” host.
Read MoreSkittles and French’s Mustard-Flavored Candy Promo Creates Quite a Conversation
We all know the Skittles tagline: “Taste the rainbow.” We did not, however, think mustard was part of the rainbow. Skittles’ unlikely partnership with French’s mustard included a promo tour, and accomplished what every good promo should do most of all: started a conversation and got attention.
Read MoreFind the Right Fit with Socks and Footwear
Socks and even shoes are great items to get your clients something cool and unique for their branding campaigns. Believe it or not, paying attention to trends when it comes to footwear is just as crucial as T-shirts.
Read MoreCould Microsoft’s ‘X’ Trademark Prevent Musk from Creating X Merchandise After Twitter Rebrand?
Elon Musk, always one to embrace the marketing side of business ownership, as evidenced by Tesla and SpaceX campaigns of the recent past, will surely want to advertise X, the new name for his Twitter. But, thanks to one major trademark hiccup, it might not be so easy. Microsoft owns the trademark for “X.”
Read MoreBehold the Mighty Popcorn Bucket: Savior of Movie Theater Promos
As people remember how much fun it is to go to the movie theater, movie franchises and theaters have been getting very creative with popcorn bucket promos. The latest is a “Barbie” bucket shaped like the character’s pink Corvette.
Read MoreApple Sneakers Meant for 1990 Convention Auction at $50,000
An Apple-branded sneaker meant for employees during a 1990s convention is now selling for $50,000 at Sotheby’s. Apple once made apparel, but it wasn’t a success. However, today’s lifestyle brand-heavy world could value Apple-branded apparel if they were to reconsider it.
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