ASI Media’s editors discuss tariffs, Q2 sales and the top markets and products featured in our industry-defining survey.
Read MoreThe Most Intriguing Findings From the Counselor 2025 State of the Industry Report
Collection: Trending Stories
Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin
What started as an ejection- and suspension-worthy moment ended with something fans can remember for years thanks to a physical product.
Read MoreArt in the Age of Algorithms: The Promise & Pitfalls of AI Design
Though fewer than a quarter of promo pros are using generative AI for artwork or video generation, expect that number to grow as deep learning models become more sophisticated. Still, many warn against the technology’s practical limitations and ethical issues.
Read MoreBranding Together: How Print on Demand Is Reshaping the Industry
Maddy Alcala, president of Gooten, discusses the rise of print on demand and gives her best advice for print and promo professionals who want to implement the technology.
Read MoreMarc Simon Retires as CEO of HALO; Jim Hilt Named as Replacement
In his 20-plus years with the Counselor Top 40 distributor, Simon helped transform the company from languishing in bankruptcy to one of the industry’s largest.
Read MoreHit Promo & iClick CEOs Share Story Behind Partnership
In this episode of Promo Insiders, CJ Schmidt and Jeff Roberts also weigh in on tariffs, tech, print on demand and other industry trends.
Read MoreGildan Inks Deal To Purchase Hanesbrands
The Counselor Top 40 supplier in Montreal has agreed to acquire the North Carolina-based firm for $2.2 billion.
Read MoreTrump Delays Higher Tariffs on China Until November
The president’s executive order extends the tentative trade truce between the U.S. and China for another 90 days to Nov. 10.
Read MoreHow Would Promo Pros Rate Their Tariff Concerns? We Asked Them
Four months after sweeping tariffs were first announced, firms are adapting – but challenges in pricing, quoting and supply chains remain.
Read MoreConvergence Corner: Cohesion Through Color & High Perceived Value With David Grossman
The Grossman Marketing Group co-president describes one case study that had to give off luxurious vibes and Pantone-perfect color matching.
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