For those tailgates, kids’ soccer games, or watch parties, people are going to need coolers, reusable water bottles, pennants — the list goes on. This is where promotional product distributors can jump in.
Read MorePatagonia is suing Nordstrom over selling counterfeit polyester apparel that claimed to be made with organic cotton. With Patagonia’s mission of environmentalism and fair practices, fake apparel could damage the brand’s reputation. It’s also bad for the end-user.
Read MoreThere are times when companies need to have difficult conversations with clients — whether it is about extending deadlines, increasing costs, or modifying the overall vision of the end product. How you approach these conversations can play an important role in making immediate and lasting impressions.
Read MoreGolf fans noticed that Rickie Fowler was carrying around a reusable water bottle covered in stickers along the course at Los Angeles Country Club during the U.S. Open. Being that Fowler has always been a trend-setter, this hydration choice could have an impact on everyone who sells golf-related promos.
Read MoreFruit Union Suisse, a Swiss fruit farmer’s organization dating back more than 100 years, reported that Apple is trying to keep them from using the apple in their logo.
Read MoreSocial media use is no longer optional in business. You need to be proficient in multiple platforms to get the word out. And it’s OK if you feel a little lost at first. Think of each social network as a different tool in your toolbox.
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Somehow, against all odds, Crocs became one of the most popular footwear choices in America. Another extremely popular brand, Taco Bell, is working with Crocs on a co-branded pair of slides that are, honestly, pretty cool. Unlike the Crocs clogs, these are more classic slide sandals, with a purple-to-black color fade, the fast food chain’s…
Read MoreThe Google Shopping platform is rolling out a new AI program that allows shoppers to see articles of clothing on varieties of real-life models in different poses so they can see how they fit not only bodies that look more similar to their own, but while they do things other than strike a camera-ready pose.
Read MoreWhile most things at Disney theme parks could be described as “over the top,” it’s not necessarily what every guest wants in their merchandise. Some guests have been complaining about a lack of more minimal apparel designs.
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On a Season 5 episode of “It’s Always Sunny in Philadelphia,” the character Charlie tells the others in the gang that he recently created a product called “Kitten Mittons” in a quest to quiet down the hoards of alleycats around his apartment. After hearing about a merchandising convention in town, he made a commercial for…
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