Proforma Names Charity Gibson Chief Marketing Officer

Proforma, Cleveland, welcomes Charity Gibson to its executive leadership team as Chief Marketing Officer. An industry veteran with more than two decades of industry tenure, Gibson brings with her experience as a supplier, distributor, and service provider. “It is no secret that Charity is one of the industry’s top voices as it pertains to marketing…

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British Vodka Brand Forced to Pull Branded Gun-Shaped Promo

Au Vodka, a British liquor brand, received complaints over its gun-shaped novelty items, which uses a trigger system to “fire” money in night clubs or at parties, ultimately ending with a UK’s alcoholic beverage industry group drawing a line between the product and violent imagery.

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